News Broadcasting
IANS, iVision tie up on news for print, TV
NEW DELHI: Indo-Asian News Service (IANS) and iVision News, a New Delhi-based television content provider, have come together with the aim of establishing a news agency of international standards for TV, print and other media.
“The aim is to create a world-class media organisation that will not only report India in all its aspects for the domestic media, both print and television, but also be able to tell a global audience the ‘India story’ that is of growing international interest,” says a press release from IANS India Pvt Ltd.
IANS is run by media professionals who have made a name for themselves in journalism and came together with a shared vision of a news service with strengths in researched and quality writing, balanced reportage and a uniquely Indian and South Asian perspective.
iVision has in a short span of time set up a national network in television reporting, backed by state-of-the-art technology. iVision is promoted by a team of professionals and is backed by the iLabs Group, led by Srini Raju, who has piloted many IT ventures.
“The IANS-iVision team will be a composite content provider for print, television and other media. With its highly talented team, it will be a one-stop source of print and television ‘software’ – be it for newspapers, magazines, channels or even non-media customers who are looking for value-added information services on India, South Asia and the Indian diaspora,” the release said.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
