GECs
I-Day programmes & initiatives
MUMBAI: EsselWorld is all set to celebrate 70 years of India’s Independence by giving a tribute to the Indian Army. On 15th August, 2017, the park will contribute 10% of the ticket value collected from the sale of combined EsselWorld and Water Kingdom tickets, valued at Rs. 1,299/-, towards the welfare of our Jawans.
Through this initiative, EsselWorld enables all its patrons to be a part of this noble cause and offer their respect and gratitude to the men in uniform – the real heroes of our country. The park will donate the amount to welfare fund for Jawans which will be then used for the well being of our Jawans, provide facilities for the army and war causalities. Tickets are available on the website of EsselWorld (http://www.esselworld.in) and Water Kingdom (http://www.waterkingdom.in). Customers can also purchase tickets from their retail kiosks located in Mumbai, Pune, Nashik and Surat.
Terribly Tiny Talkies
Terribly Tiny Talkies collaborates with United Colors of Benetton to bring a heart-warming short, HIND based on a true story this Independence Day! The film is based on a true story about Noorul Hasan, a devout Muslim from Lucknow, who lent a part of his home, and all his support thereafter, in rebuilding a temple.
Noorul Hasan is a quiet man who mostly keeps to himself. This short roughly shows a regular day in the life of this man. The film is shot across the beautiful city of Lucknow – Hazratganj, Dada Miyan ki Mazhar, Shani Dev Mandir, Chowk, Imambada, Gomti Ghat, and random roads and bazaars of Lucknow.
https://www.youtube.com/watch? v=ZmwduLPwFsk
SABgroup programmes
Sri Adhikari Brothers (SABGROUP) brings to its audience “Mastiii Freedom Hours” on its premier Music Channel Mastiii – India’s #1 Music & Youth Channel with uninterrupted, non-stop music playing during multiple dayparts celebrating our independence, and doing a lot more on its social platforms by giving an opportunity to the viewers to win big all day by participating in the Mastiii Independence day special contest.
Additionally SABGROUP’s digital initiative Happii-Fi is set to engage the audience with its special episode of Janhit Mein Jaari as an ode to independence with a perspective on the “Birth of Pakistan” showcasing the reasons on how a once united nation broke up into India & Pakistan.
Ghazi Attack on Star Gold
‘Star Gold’, to take you on a remarkable journey filled with courage and bravery, on August 15, 2017 at 8 pm with the World Television Premiere of ‘The Ghazi Attack’. Sankalp Reddy’s directorial debut, this film is backed up with great dedication and 3 years of research.
Starring Rana Daggubati, Taapsee Pannu, Kay Kay Menon and Atul Kulkarni, this film is inspired by a war that no one knows about. It’s a unique Indian war film that is based on the mysterious sinking of PNS Ghazi during the Indo-Pakistan war of 1971. The film is majorly shot under-water and is the first-of-its-kind war film with inspiring characters and strong wave of patriotism. ‘The Ghazi Attack’ manages to keep you engrossed and on toes till the very end.
‘Sattar Ka Swaraj’ on News18
News18 India will celebrate the spirit of independence with a number of specials, under the umbrella branding Sattar ka Swaraj. The channel’s offerings will include Azadi Ke Gaon – a special show highlighting the story of a village where till date villagers don’t have access to electricity and water, even after 70 years of independence; a special show on submarines with an exclusive report from inside an Indian Navy submarine; Heroes of Second World War – a show focusing on the forgotten Indian heroes of the Second World War who fought alongside the Allied forces; Azadi Ke Tarane – a compilation of popular patriotic Bollywood songs; Kashmir Mein Bharat Bhakt – A show on those in Kashmir who are nationalists and swear by this country – and finally a special episode of Lapete Mein Netaji.
Lokmat initiative
Lokmat along with Trinayani- a not for profit NGO is launching a film bringing together persons with and without disabilities thus promoting inclusion. Through this film, Lokmat creates awareness towards citizens who are differently abled applauding them for their achievements.
The core theme of the film is towards ‘Inclusive India’ involving persons with different disabilities and diversities singing the national anthem together with non-disabled individuals. The film features people who have visual, speech, hearing, intellectual and mobility impairment along with representatives of LGBTQ community and an Acid Attack survivor.
Manyavar designs campaign
Manyavar collaborated with leading Hindi GEC, Star Plus through a special brand integration for Independence Day. Three of the channels biggest shows i.e. Ishqbaaz, Yeh Rishta Kya Kehlata Hai and Yeh Hai Mohabbatein carried the India 70 Not out messages during the running time of the shows on the channel. Manyavar will also be seen through brand integration in Big Boss Telegu where the contestants participate in a fashion show in ethnic clothes sponsored by Manyavar. To further celebrate the Independence Spirit, news anchors of Zee News, ABP News, News Nation and India News will be seen reading the news in Manyavar kurtas on 15th of August 2017.
Alongside this, the TVC of the film was promoted across 14 channels such as Zee Business, Star Sports, CNBC Awaaz, MTV, ABP News among others. Manyavar is also the Title Sponsor for show Dil Se India on Star Sports and Ground Sponsors for Pro Kabbadi League.
Vh1 adds flavour
The channel will celebrate Independence Day with a unique musical special Vh1 Soundnation that will feature the Indie artists who have contributed to the rise of the music scene in the country.
Show: Vh1 Soundnation- INDEPENDENCE DAY SPECIAL
Date: Tuesday, 15th August | Time: 12:30PM & 7PM
Show: Ride to the Roots with Nucleya- INDEPENDENCE DAY SPECIAL:
Date: Tuesday, 15th August | Time: 12PM & 9PM
Show: 2017 VIDEO MUSIC AWARDS: NOMINEES SPECIAL
Date: Monday- Friday, 16th August onwards | Time: 7PM
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
