News Broadcasting
Hyundai Motor signs global sponsorship deal with CNN
MUMBAI: CNN Worldwide has signed a large-scale global sponsorship deal with automotive producer Hyundai Motor Company (HMC). The deal includes sponsorship of the new nightly ‘Amanpour’ show and the interview program ‘Piers Morgan Tonight’. The duration of the sponsorship deal is six months.
It will involve HMC’s ‘Live Brilliant’ campaign airing across the CNN International, CNN US and CNN en Español networks. The collaboration represents one of CNN’s most comprehensive global auto sponsorship deals to date.
CNN International EVP and MD Tony Maddox said, “This exciting collaboration with an influential global brand like HMC reinforces the unique value and quality of our content.”
The agreement encompasses both billboards and spots around signature programming, in addition to daily segments within shows.
CNN International Ad Sales EVP Jonathan Davies said, “This deal represents a remarkable endorsement of the unmatched quality and scale of our global audiences and we are delighted to once again work alongside HMC to connect them with our discerning and influential viewers. It is also indicative of our commitment to fostering and strengthening high quality and long-term relationships with our clients, with HMC first having partnered with CNN back in 2000.”
HMC CMO Won Hong Cho added, “CNN provides insights into today’s shifting global environment, empowering viewers with the knowledge they crave. We saw a perfect fit with Hyundai’s brand direction of ‘Modern Premium’ through ‘New Thinking. New Possibilities.’ and are delighted to once again work with CNN through this truly global collaboration. Hyundai Motor Company launched a new worldwide brand campaign called “Live Brilliant” as part of its efforts to reinforce its brand management activities and fulfill its vision to become the most beloved automotive company in the world.”
The new ‘Amanpour’ show, airing every weeknight, was launched on 16 April and sees Christiane Amanpour deliver insights through vital conversations, tenacity and holding those in power to account. ‘Piers Morgan Tonight’ is a candid, in-depth, personality-driven interview program that uses his inimitable style to uncover the most fascinating details about his newsmaker guests.
The campaign further extends to the primetime shows ‘World Report’ airing in Asia-Pacific and ‘Panorama Mundial’ airing on CNN en Español.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
