Awards
Hyundai Exter shines at Zee Chitra Gaurav Awards
Mumbai: The prestigious Zee Chitra Gaurav Awards, an annual event hosted by the Zee Marathi, celebrates excellence in both artistic and technical aspects of the Marathi-language film industry in India. The award ceremony attracts top talents from the industry and has a history of successful collaborations with renowned brands. This year marked a significant milestone as Hyundai, with their latest offering Exter, joined as a co-sponsor for the Zee Chitra Gaurav Awards for the first time.
During the event, Hyundai Motors India the chief operating officer Tarun Garg had the honour of felicitating deputy chief minister of Maharashtra, Ajit Pawar. Marathi Superstar Siddarth Jadhav delivered a captivating performance with Hyundai Exter, adding to the glamour of the evening. Additionally, key personalities from Zee Marathi partnered with Hyundai for the engaging ‘Aapli Manasa, Aapli Car’ contest. The collaboration extended to various Hyundai showrooms across Maharashtra, garnering an enthusiastic response from the audience. The inaugural collaboration between Zee Chitra Gaurav Awards and Hyundai as co-sponsors proved to be a resounding success for both parties.
Zee Entertainment Enterprises Ltd. chief growth officer, ad revenue Ashish Sehgal said – “We are thrilled to partner with Hyundai Motors in this curated 360-degree promotional campaign, leveraging the massive reach and popularity of our shows and characters. Zee Marathi has deep-rooted connections with people across Maharashtra and this campaign ably synergizes the brand values of Hyundai and Zee to create everlasting bonds with the audiences. Looking forward to creating more such memorable experiences for our consumers and wishing superlative business outcomes for Hyundai, as we grow together.”
ZEE Entertainment Enterprises Ltd chief cluster officer, North, West & premium channel Amit Shah said, “The collaboration with Hyundai for the Zee Chitra Gaurav Awards has been a resounding success, showcasing the perfect blend of creativity and innovation in the entertainment industry. The positive feedback highlights the productive outcome of this partnership, indicating a successful and mutually beneficial relationship between the two entities.”
Highlighting the transformative effect of the collaboration on the event, Zee Marathi chief channel officer V.R. Hema shared, “Each year, Zee Chitra Gaurav flourishes with exceptional content and unwavering industry support. Our continuous improvement is fuelled by sponsors who amplify our event’s reach and impact. Collaborating with Hyundai Motor this year posed unique challenges, but our extensive teamwork ensured a memorable experience. We eagerly anticipate more such partnerships to elevate our content and meet brand objectives for our clients.”
Awards
Ajay Kakar to chair jury for ad:tech Honours Awards 2026
Industry leaders join jury as nominations surge for marketing tech awards
NEW DELHI: The ad:tech Honours Awards 2026 are gearing up for a bigger second edition, with Ajay Kakar, head of corporate branding at Adani Group, set to chair the jury for India’s technology-focused marketing awards.
Organised in partnership with the International Advertising Association India Chapter, the awards celebrate the growing influence of technology in shaping modern advertising and marketing outcomes. This year’s edition has drawn a strong response from across the industry, signalling rising momentum around innovation in marketing technology.
The organisers say the nominations reflect a wide range of ideas and approaches, highlighting how brands and agencies are increasingly leaning on platforms, tools and data to sharpen their campaigns and connect with audiences more effectively.
Leading the evaluation process, Kakar will head a jury made up of senior leaders from across brands, agencies and technology platforms.
The jury panel includes Amaresh Godbole, CEO, digital technology business at Publicis Groupe; Bishwajeet S, head of marketing and PR at Volkswagen India; Carol Goyal, executive director at Rediffusion and CEO of Aesthetic Intelligence Lab; Kushal Sanghvi, director at Komerz; Lara Balsara, executive director at Madison World; Rana Barua, group CEO India, sea and North Asia; Deepak Oram, senior vice president growth marketing and martech; and Priyanka Khaneja Gandhi, head of marketing and creative solutions at Amazon Ads India.
The ad:tech Honours Awards aim to recognise not just creative campaigns but the smart use of technology that delivers measurable impact and business results. Categories this year reflect the rapidly evolving digital landscape, covering areas such as artificial intelligence, data-driven marketing, content ecosystems, automation, martech and adtech integration, and commerce-led marketing.
The winners will be announced on 17 March 2026 at the Yashobhoomi Convention Centre in New Delhi during ad:tech New Delhi 2026. The event is expected to bring together leaders from brands, agencies, platforms, creators and technology partners for an evening celebrating the ideas and innovations shaping the future of marketing.iconductor industries.
