News Broadcasting
Hungama TV kicks off pre-school block ‘Toon, Toon, Toon’
MUMBAI: Hungama TV has sprung into action this month will the launch of three shows and one filler segment to kick off the new pre-school block – Toon, Toon, Toon. The now Disney-owned channel brings back-to-back episodes from Monday to Friday from 9 – 10 am for these little viewers.
Pororo the Little Penguin
Pororo the Little Penguin and Fifi & the Flower Tots will return to the channel for its second leg, while also having acquired Lunar Jim from Canadian based Alliance Atlantis.
On bringing back pre-school targeted programming which was earlier taken off air in August 2006, the largely boy centric channel has decided to revisit this segment with an experimental two month period than would span upto May.
Speaking to Indiantelevision.com Hungama TV VP programming and production Aparna Bhosle said that research previously undertaken by the channel indicated that kids in the 10 -14 year olds were flocking to Hungama TV because they wanted comedy which shows like Ha Ha Hungama provide.
Lunar Jim
At a time when the older kid’s (10 -14 year olds) will be tied up with their exams, it looks to be a good opportunity to shift focus and attempt to draw in the pre-schoolers. “If this takes off well we will utlize our existing library of about 17-20 acquired pre-school shows to build up this block.”
I am an animal
Toon, Toon, Toon will be interspersed with two minute short stories of I am an animal, which is an animated narration that will feature several animals teaching kid’s about themselves with an introduction of themselves and talking about who they are and what they do.
When queried as to reason behind inserting educational fillers in between programming, Bhosle explains that during the two minute promo time she would prefer to include these fun filled and entertaining lessons on the animal kingdom, rather than flood that space with advertisements as smaller children tend to lose attention.
Kicking off the block at 9 am is the inquisitive impish little penguin Pororo and his friends from the village including a good-natured polar bear Poby, smug nosy red fox Eddy, shy and timid little beaver Loopy. All of his friends have distinct personalities and different interests which sometimes cause little (and sometimes not so little) happenings in their calm ‘white’ world. But they are all good friends and know how to help each other in times of trouble.
Fifi & the flower tots
This is followed by Fifi who lives in a Forget-Me-Not cottage. She has an unbelievable lust for life and a real nose for adventure, she’s a bundle of energy and creativity, always positive and enthusiastic and a cheerful soul. Her perpetual smile is like a ray of sunshine, which cheers up everyone around her.
Lunar Jim and his friends – an intrepid group of astronauts who live in a tiny village on the moon and aptly called Moona Luna, Jim’s out-of-this-world adventures as he explores the moon in his collection of cool space vehicles will be aired at 10 am.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
