Music and Youth
Hungama Music starts original audio programming in Tamil ‘Endrendrum Punnagai’
MUMBAI: Hungama Music has announced its foray into original audio programming from 22 January. Starting with Endrendrum Punnagai, a Tamil audio original, Hungama Music will soon launch additional shows in other key Indian languages including Hindi, Telugu, Punjabi, Bengali and Marathi, among others.
Endrendrum Punnagai is hosted by RJ Sindhu and is now available to stream on Hungama Music.
Speaking about the foray into audio originals, Hungama Digital Media COO Siddhartha Roy said, “Like video content, there is an increasing demand for differentiated and local content on music streaming platforms. Over 48 per cent of our audience consumes content in languages besides Hindi. Our audio originals will help us enhance the user experience by offering an enriching catalogue of exclusive content, besides a multi-lingual and multi-genre library of songs and music videos. We plan to launch five to six audio originals in the next 12 months and aim to increase our regional user base by almost 30 per cent.”
Hosted by RJ Sindhu, a known name on radio in Chennai – often called the morning energy shot for her listeners, Endrendrum Punnagai will focus on musicians from Tamil Nadu and their contribution to the world of music. The initial episodes of the show will be dedicated to the internationally-acclaimed musical maestro, AR Rahman, with subsequent episodes being dedicated to other well-known musicians from Tamil Nadu.
Through its audio originals, Hungama will focus on creating locally-relevant audio content that enhances the overall music listening experience and complements its vast library spanning multiple genres and various Indian and international languages.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
