eNews
Hungama Digital Media announces strategic partnership with VUZ
Mumbai: Hungama Digital Media, a digital entertainment company in Asia, is excited to announce its strategic partnership with VUZ, a pioneering immersive video platform. This collaboration is set to redefine digital entertainment and social interaction, reaching a combined audience of over 200 million users globally.
Hungama’s extensive influence in the Indian digital entertainment landscape provides a unique opportunity to integrate VUZ’s cutting-edge immersive technologies. This partnership will offer Indian users access to exclusive events and experiences, bringing them closer to the glamour of The Oscars, Hollywood premieres, NBA, Formula 1, LaLiga, and major regional concerts. Additionally, it will feature original content from top-tier creators and celebrities, offering unparalleled engagement and entertainment.
Hungama’s established partnerships with telecommunications companies across India will be crucial in integrating VUZ’s platform seamlessly. This integration is anticipated to significantly increase reach and growth for both companies, offering Indian users access to a diverse array of events, including cultural festivals, music concerts, and exclusive behind-the-scenes content from the entertainment industry.
With Hungama’s support, VUZ will be able to curate compelling local content from these events, forging stronger connections between creators and their audiences in India. This will enrich the overall user experience and foster deeper engagement with the platform.
Echoing the shared enthusiasm for this promising venture, Hungama Digital Media CEO Siddhartha Roy articulated his vision for the partnership with VUZ, highlighting the transformative impact it is poised to have on the entertainment landscape. He remarked, “We couldn’t be more excited about teaming up with VUZ, as it represents a significant leap forward in our commitment to delivering entertainment experiences to our users. By combining VUZ’s immersive technology with Hungama’s vast reach & content, we’re revolutionizing how people experience entertainment in Asia, Africa and the Middle East Together, we aim to create a seamless, immersive experience that will set a new benchmark in the industry and drive the future of entertainment.”
Speaking about the partnership, VUZ founder Khaled Zaatarah, expressed enthusiasm about the collaborative opportunities ahead, saying, “We are delighted to join forces with Hungama, a trailblazer in the digital entertainment domain. This partnership not only amplifies our reach but also reinforces our commitment to delivering unparalleled immersive experiences to users across Asia and Africa. Together, we are poised to reshape the landscape of social interaction and content consumption.”
As Hungama and VUZ embark on this transformative journey, they remain dedicated to driving innovation, fostering creativity, and enriching the digital experiences of users across India. This partnership signifies a new era of entertainment, setting the stage for the future of immersive digital content.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
