iWorld
Hungama Artist Aloud and DeadAnt team up for stand-up comedy platform on Hungama Play
Mumbai: Hungama Artist Aloud, a platform that supports and promotes independent artists and content, has partnered with DeadAnt to curate, acquire and distribute regional stand-up comedy content on its OTT platform Hungama Play.
The content has also been made available in the podcast format. The idea is to provide regional comedians with a platform within Hungama’s network for a wider reach, it said in a statement. At least 10 artists will perform in five different languages — Hindi, Marathi, Kannada, Punjabi, and Tamil — to begin with. The roster includes Manpreet Singh, Mohit Morani, Trupti Khamkar, Mandar Bhide, Sriram Prasad, Chockalingam, Ramkumar Natarajan, Chirag Panjwani, Shravan Narayan, Subrahmanya Hegde.
Hungama Artist Aloud senior VP Soumini Sridhara Paul said, “Regional comedy acquisition perfectly ties in with our core philosophy of creating pathways for independent artists from different backgrounds and cultures. While all these artists are popular names in the regional market, we wanted to provide them a global platform via OTT. We also wanted viewers to enjoy comedy while being in the comfort of their homes along with their friends and family, and this partnership with DeadAnt has given us the opportunity to make this happen.”
DeadAnt founder and editor-in-chief Ravina Rawal said, “Comedy is emerging as the new voice of the youth, with the power to unite people and uplift their mood. With this partnership, we hope to harness Hungama Play’s wide network to introduce talented regional comedians to new audiences across the country, and even beyond borders.”
The content will also be available on MX Player, Flipkart, Amazon Fire TV Stick, Tata Sky Binge, Tata Sky Binge+, DishSMRT Stick, D2H Stream, DishSMRT Hub, SITI Playtop, ISPs like Meghbela Broadband, Alliance Broadband, ACT Fibernet and Netplus, and Smart TVs like MI TV, TCL, OnePlus TV, CVTE, Toshiba and CloudWalker.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
