News Broadcasting
HTMT bags new call center order for 100 CSRs
MUMBAI: Hinduja TMT, the IT enabled services company, has increased operations on behalf of its US telecom client Nortel 81C Switch by an additional 100 CSRs (customer service representatives).
According to an official release, HTMT has already commenced operations for the 100 CSRs and is the process of training 130 more CSRs.
Hinduja TMT initiated services with Nortel 81C Switch, which has a capacity to handle 720 seats. It also employs server-based technology, with a capacity to handle 200 seats. The company thus has the capacity to provide over 900 seats in its call center on both server and switch-based technologies and has implemented connectivity from Bangalore to the US via a trans Pacific route, says the release.
It claims to be the only call center in India to offer diverse connectivity to its customers via two independent fibre routes – one trans Atlantic through Europe and the other trans Pacific through far east Asia. From handling only marketing calls, the company has diversified its product portfolio to value added services in the call center including service, billing and call managing, all of which are inbound in nature.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
