News Broadcasting
HTMT bags new call center order for 100 CSRs
MUMBAI: Hinduja TMT, the IT enabled services company, has increased operations on behalf of its US telecom client Nortel 81C Switch by an additional 100 CSRs (customer service representatives).
According to an official release, HTMT has already commenced operations for the 100 CSRs and is the process of training 130 more CSRs.
Hinduja TMT initiated services with Nortel 81C Switch, which has a capacity to handle 720 seats. It also employs server-based technology, with a capacity to handle 200 seats. The company thus has the capacity to provide over 900 seats in its call center on both server and switch-based technologies and has implemented connectivity from Bangalore to the US via a trans Pacific route, says the release.
It claims to be the only call center in India to offer diverse connectivity to its customers via two independent fibre routes – one trans Atlantic through Europe and the other trans Pacific through far east Asia. From handling only marketing calls, the company has diversified its product portfolio to value added services in the call center including service, billing and call managing, all of which are inbound in nature.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
