Applications
HP to automate IT infrastructure of DreamWorks Animation
MUMBAI: DreamWorks Animation has selected HP to automate its IT infrastructure. By deploying HP Datacenter Care – Infrastructure Automation, HP is providing an agile deployment model, enabling DreamWorks Animation to manage its infrastructure as code to continuously deliver applications and services more quickly and reliably.
According to IDC, the average number of application deployments per month for Fortune 1000 companies is expected to double in two years. By automating, high-performing organizations can deploy code 30 times more frequently with 50 per cent fewer failures.
“As we continuously push the boundaries of digital animation, we require a much faster and more reliable way to deliver applications and IT services. With a strong technology partner like HP, we are moving toward a new agile model that will enable IT with a greater capacity to innovate,” said DreamWorks Animation head of global technology operations Derek Chan.
For more than a decade, HP solutions and services have supported all areas of DreamWorks Animation’s production processes, digital infrastructure and business divisions. This latest collaboration with HP will provide advice, support and tools to help DreamWorks Animation transform business ideas into customer value through software development and IT service delivery with agility, speed, efficiency, and reliability. For IT operations, this service will enable fast release cycles without interrupting production systems.
HP Datacenter Care – Infrastructure Automation features open source tools, including Chef, to improve reliability and agility for IT environments. Chef’s IT automation platform turns infrastructure into code so datacenter management is versionable, repeatable and significantly less costly.
“Automating infrastructure makes IT a strategic asset that can meet the growing demands being placed on IT teams to rapidly deliver applications and IT services. With Datacenter Care – Infrastructure Automation, we’re providing DreamWorks Animation high degrees of automation and collaborative software delivery processes,” added HP senior vice president and general manager technology services support Scott Weller.
With HP’s robust support and advice tailored to DevOps environments, DreamWorks Animation will be able to reliably adopt and scale lean and agile IT. The HP Datacenter Care – Infrastructure Automation global Center of Excellence (CoE) will provide guidance and best practices for infrastructure as code and processes, along with support for tools that automate how DreamWorks Animation builds, deploys, and manages infrastructure. HP will also conduct proactive assessments and review tools usage quarterly to identify challenges, opportunities for improvement, and plan for future needs.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
