DTH
HP launches entertainment notebook PC
MUMBAI: Hewlett-Packard (HP) India has introduced the HP Pavilion tx1000 Entertainment Notebook PC.
It has what the company calls a ‘twist and touch’ screen. the aim is to enhance the world of digital entertainment and the mobile lifestyle
The lightweight Pavilion tx1000 seriesthe firms says is targetted at young professionals, entrepreneurs, who have frequent meetings and presentations with clients.
They may like to take notes or mark comments and would like to carry a lightweight yet fully functional notebook. The notebook PC also allows one to enjoy the freedom of wireless mobility, movies and music on the go.
The PC is also handy for students to jot down class notes, carry easily within the campus and stay connected to email and the Internet almost anywhere using the latest wireless technology. The Pavilion tx1000 is HP’s premium offering, which combines superior technology with affordability, at an exciting price point.
Offering the technology to help the user “the way he works” rather than adapting his work to the technology available, the Pavilion tx1000 is a must-buy for people seeking convenience with technology. With a touchscreen that does not require a stylus; the Pavilion tx1000 with its twist feature enables easy sharing of presentations across the worktable. With an integrated fingertip reader that allows multiple assigning of individual fingerprints for user accounts and private files, the Pavilion tx1000 is as secure as a safety vault.
The launch of the tx1000 series is targeted to further strengthen the position of the HP Pavilion brand in the ‘Personalised Digital Entertainment’ space. HP India country category manager – consumer portables Rajiev Grover says, “As the leaders in the notebook segment with a market share of 40.5 per cent in unit shipment terms, we are targeting a 20 per cent rise in the sales contribution of the Pavilion brand with our slew of next generation models. This will be supported by an aggressive Go-To-Market”.
The product enables users to launch music, photo and video files at the push of a button without booting the notebook. It has a high definition display with HP BrightView technology.
A mini remote control allows users to easily control and navigate multimedia features and adjust volume levels. there is also an integrated webcam and dual, omni-directional microphones for easy video-conferencing.
DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
