News Broadcasting
How to ride the digital radio wave – tips for tradional radio stations
SINGAPORE: With music content being distributed across the internet, mobile and wireless technology in the near future; the radio advertising market is expected to erode further in the fragmented space.
Also, with new narrowcasting services like podcasting, and consumers customiizing music videos of their own choice, what are the different needs of the new audiences, their business sustainability and revenue generation opportunities.
Gerd Leonhard, Music and Media Futurists lists down certain key lessons which came across from the special session on digital radio.
*Music companies- be visible on the net- Make your own videos and put them on Youtube, Revver, Video and Google before they do it. Get your own online radio station. Get global CD distribution (CDBaby, Amazon etc) and offer your own ringtones. Also, don’t forget to get global digital distribution and keep bloging your band’s life. (Zebralution, Orchard,
*Look beyond the traditional revenue streams- With different devices and music videos on demand available, tie up with all the possible media companies, wireless service providers. Look at charging a flat fee for content, along with digital music licenses.
*What’s in it for content creators – Niche market and mobile powered stars will emerge. Also, social networking sites will become more important for selling music than TV or Radio. More and more consumers will create customized music with interactive software. Major artists might even leave their record labels and look for directdeals as agents will thrive
*Broadband internet will seriously hurt traditional radio. Just a glimpse of the future that is already here – Just to list out some of the initiatives. There is MyRadio: www.Pandora.com, BBC Creative Futures inititative, Google videos, Nokia Visual Radio www.visualradio.com
*Understand the new consumer
MY Schedule – Time-Shifting (anytime anywhere)
MY Location – Full Mobility (NOT just on PC!)
MY Device – Full Compatibility between devices and services
MY Deal – ‘Payment Shifting’ means Feels Like Free Music
MY Playlists – ‘Editor’ Shifting’ – now, the USER selects
MY Edits – Peer Produced Content / Re-Mixing
* What’s the crucial paradigm shift- Mobile music commerce will out number commerce, A new middle class of musicians will come up. Also, wireless broadband will dominate. Sharing amd viral marketing will grow and artists will have to reach their fans no matter what.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
