e-commerce
How AI and automation are transforming e-commerce logistics
E-commerce is altering the future of businesses by offering consumers ease of access, be it goods, services or information. While e-commerce means the simple buying and selling of products and services over the Internet, its success relies on the complexities of accuracy and timely delivery. And, e-commerce logistics handle just that!
Logistics in e-commerce consists of the steps of sourcing products from sellers to buyers when consumers shop online. It involves tasks such as keeping a check of inventory, storing products, packaging them for shipment, placing labels on them, generating bills, arranging delivery, securing payments, and managing returns when required. For this reason, effective logistics powered by AI guarantee that the products promised to customers reach them securely.
Market overview
As of 2023, the global e-commerce logistics market size reached $431.6 billion. Looking ahead, it is expected to reach $1,437.9 billion by 2032, showcasing a growth rate (CAGR) of 13.9 per cent during 2024-2032, according to a report by the IMARC Group. These statistics indicate the growing demand for rapid and reliable shipping services.
In such a fast-shifting domain, AI and automation are steadily replacing conventional processes. Its algorithms are designed to boost last-mile delivery efficiency by mitigating costs. AI is particularly apt for logistics thanks to its ability to forecast future production and conveyance volumes, leading to more efficient resource utilisation. By enabling this, industries can bring forth a synergy and improve customer experience.
A step towards AI
AI is forging a change in e-commerce logistics too by spearheading the adoption of advanced technologies. It modernises operations and improves the customer experience via an array of tasks such as the fulfillment of orders, shipment tracking, route optimisation, data analysis, etc. Notably, the global AI market size was estimated at USD 196.63 billion in 2023 and is projected to grow at a CAGR of 36.6 per cent from 2024 to 2030, as per Grand View Research.
From the initial ordering to the final delivery, AI’s speed, capability and processes cater to the convenience of consumers. AI assists in predicting the demand for new products, raising inventory levels, and streamlining processes. An AI-led warehouse management system powers order processing tasks such as picking, packaging, and shipping, reducing manual labour and the possibility of errors. When put in place, it allows workers to focus on tasks involving higher mental ability and intelligence.
Additionally, route optimisation for delivery efficiency becomes simplified with AI. It tracks products in real-time, monitors parcels, and enhances shipping routes. Such optimisation reduces delivery time and saves fuel costs. Alongside, AI-powered voice assistants aid users in interacting with e-commerce platforms, solving product queries and expediting purchases. When it comes to feedback, AI comes into the picture by reading through messages, complaints and queries. Besides, AI-driven systems simplify returns management by automating processes, marking returned items, and defining their further treatment. It ensures these items are sent back to the warehouse via appropriate routes in a secure manner. With the help of AI, industries have a chance to take the sustainability route and recommend sustainable practices by analysing data and identifying areas where resource consumption can be lessened.
AI can also make significant strides in providing tailored recommendations for customers. It can be put in place to create refined recommendation systems that analyse customers’ buying history, browsing habits, and consumption patterns. Such will empower e-commerce players to enable a quick shopping experience for their users.
The way forward
As AI and automation continue to evolve, it will support e-shops, courier companies, and third-party logistics firms alike. Moreover, AI will enhance the speed at which goods are delivered across borders. Powered by AI, systems will be able to ensure that products are available and set to dispatch as soon as an order is placed.
However, trials for the successful integration of AI in businesses will persist such as the cost of implementation and skilling of labour. Therefore, e-commerce businesses must have a comprehensive logistics process to meet customer expectations and enjoy a competitive edge. It is advised to them to be up-to-date with the recent AI advancements and automation to enhance capabilities locally and globally.
This article has been authored by Fship Logistics CBO Raju Sinha.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
