e-commerce
Housing unveils its new symbol of Optimism
MUMBAI: Housing.com, an online real estate platform today unveiled its new and refreshing brand identity with a new logo along with a revamped website and technologically superior mobile application. It will enhance consumer experience and will set a new benchmark for the online real estate market.
Summed up in two words ‘Look Up’, Housing’s new futuristic logo looks like an upward arrow, with sharp outer edges that direct towards the future, while the softer edges symbolize a nurturing shelter. The ‘Look Up’ symbol is elegantly embedded into the letter ‘H’ of the Housing logotype. These shared characteristics successfully unite to form the brandmark.
In its new avatar, Housing’s new vibrant colour palette in the new logo and wordmark is based on four key brand colours that make life look brighter and embody the spirit of optimism. Christened as Housing Pink, Yellow, Purple and Green, the new brand colours play a key role in the new identity, personifying Housing as optimistic, game-changing and uncompromising.
To launch Housing’s new brand identity, the company partnered with Moving Brands, a global creative company – considered to be among the best independent creative outfits working with the world’s best brands. Over the last 12 months, their London studio worked tirelessly with the Housing team to ideate and develop the new brand identity that reflects Housing’s global vision.
Commenting on the new brand identity, Housing CEO and co-founder Rahul Yadav said that its aim and belief is to innovate and use technology to make things simpler, quicker and clearer.
“We don’t stop at success, we strive to improve, explore and ask ourselves ‘what next?’ so we can set new benchmarks, change the game and make every customer experience 10X. In short, we Out See, Out Think and Out Do for our customers so that they can look up to us and to a better life. Our new identity is a reflection of this belief system. Life is better when you Look Up.”
According to Housing CMO Pratik Seal the company wants to make its consumer’s journey a memorable, enjoyable and an unforgettable experience. “When a consumer decides to buy, sell, rent or invest; facts, figures, product and logic play an important part. But the real story is an emotional one. Finding a home not just impact consumer’s life but also lives of those around him; this isn’t boring stuff, this is the stuff of life. ‘Look up’ is the essence of our optimistic Vision.”
Housing came at a time when consumer was dealing with too many challenges while buying or renting a house. It was with the objective of helping consumers overcome these hurdles, that Housing created a revolutionary map-based platform with 100 per cent verified listings and real photos. The company’s vision is to help the world to live with ambition and aspiration for a better life by changing everything to do with real estate.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
