iWorld
House of Gaming joins hands with blockchain venture Bluewheel Capital & Wharf Street Studios
Mumbai: House of Gaming, a next-generation technology firm aimed at developing esports in India through its three verticals: Indian Gaming League, Hefty Games, and GameGods, has partnered with Bluewheel Capital and Wharf Street Studios. The aim is to bring blockchain gaming to the mainstream. The association’s goal is to build a reputation for the House of Gaming enterprise’s recent ventures into Age of Tanks ( Bluewheel Capital) and Epiko Regal (a fantasy world influenced by and based on Indian mythology created by Wharf Street Studios).
The House of Gaming’s alliance with Bluewheel Capital and Wharf Street Studios will strengthen its efforts to support and drive Web3 gaming adoption across the globe. The collaboration also aims to kickstart and fuel the gaming and NFT ecosystems of Hefty Games with exclusive P2E (Play to Earn) tournaments. Fostering higher engagement, in addition to the existing portfolio of Lokesh, TSG, Gyan, AS Gaming, and Team Orangutan Elite, House of Gaming also intends to release NFT trading cards, allowing gamers to own collectibles from their favourite gamers.
Because of its collaboration with Polygon and eDAO, Hefty Games has established itself as a one-stop shop for all forms of digital art in the gaming world on the blockchain. Polygon, which is also the leading Ethereum scaling and infrastructure development platform, will help to engage gamers and bring them closer to industry titans like Hindustan Talkies, the media conglomerate, and Hungama, one of South Asia’s largest digital media entertainment companies. At Hefty Games, we aim to get things going and keep them going. Expanding partnerships in the worlds of collectibles and blockchain, this collaboration will help India realise the positive economic impact of blockchain gaming while transforming House of Gaming into a multi-service entertainment application.
Contributing to the development of the most diverse portfolio of gaming titles via the blockchain association, House of Gaming will aim to elevate itself to be a powerhouse for providing entertainment across esports, games, and blockchain technology.
House of Gaming co-founder and CEO Yash Pariani said, “Our strategic alliance with Bluewheel Capital and Wharf Street Studios is a gateway to newer means of engagement in the esports community. With the widespread adoption of Web3 gaming, there is even greater momentum and scope added to the sector. We are looking forward to creating a strategic impact towards enhancing the future of gaming.”
Bluewheel Capital CEO V Agarwal said, “Our partnership with House of Gaming will help incentivize engagement, allowing players to turn blockchain into a potential source of income. With the increasing difficulties of cryptocurrency and Web3 gaming, its true potential remains unrealized. The collaboration will revitalise the industry to create advantages in the NFT space.”
Wharf Street Studio founder and CEO Venkatesh Krishna Murthy said, “Our collaboration with House of Gaming only increases our chances of expanding the blockchain world and making NFT Games an important source of revenue distribution for an influx of upcoming games. Epiko Regal is one such competitive title, and our goal is to give this game a significant stake in the blockchain ecosystem.”
Recently, House of Gaming collaborated with the blockchain giant Polygon to introduce gaming NFTs via Hefty Games. Following the recent announcement of Hefty Art bringing MF Husain’s paintings into the metaverse, its collaboration with Polygon and eDAO will help bring gaming enthusiasts closer to industry titans such as Hindustan Talkies, the media conglomerate, and digital media entertainment company Hungama.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
