iWorld
Horizon Sports launches on MX Player in India
Mumbai: UK-based nature sports and wellness video platform, Horizon Sports has licensed its catalogue to Indian entertainment streaming platform MX Player. Under this agreement, Horizon Sports will provide 500 hours of content relating to action, endurance and adventure sports and wellness to over 200 million monthly active users in India, on MX Player. It’s unique content – covering Iron Man triathlons, ultra-trail running, sports documentaries, mountain sports, water and underwater travel and competitions – will now be available to MX Player’ large user base to stream for free.
Horizon Sports, a producer and aggregator of nature sports and wellness programming that caters to people who hike, run, cycle, love mountains, want to be healthy and more active in nature.
With over 75 million daily active users (DAUs) in India – MX Player is the largest entertainment platform in the country, present on one out of every two smartphones. It currently operates on an ad-supported model and is free to use the app for premium content.
MX Player integrates its offline video playing capabilities with a wide library of over 150,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original originals, movies, web series, TV shows, news, audio music and games.
MX Player‘s content acquisition & syndication head Mansi Shrivastav said, “With Everytainment as our brand philosophy, we cater to all the entertainment needs of our large user base that spans across categories like web series, films, live channels, news and video content across genres. We are delighted to add the Horizon Sports catalogue to our diverse range of offerings with content that is sure to drive new users to the platform.”
ATTRACT NEW USERS
Horizon Sports’ CEO & co-founder Laurence F. Hopper said, “We are delighted to be carried on MX player and be able to bring the hugely popular and growing world of endurance sports, wellness and exciting adventure videos also to India.”
ENDURANCE SPORTS TO INDIA
Ria Media MD Alex Zecha said, "I am very excited about the opportunity to help introduce the actions, emotions & well-being, which are associated with the programs of Horizon Sports, to the Indian markets and their enthusiastic viewers. MX Player is an ideal partner with which to launch these auspicious activities. The horizon never looked better!"
India Spark syndication & distribution head Khalid Khan said, “We along with our partner Ria Media are thrilled to facilitate the deal between MX Player and Horizon sports. Apart from being available in the U.S, Canada, U.K, Ireland, France, Mexico and various countries in Latin America, Horizon Sports will now be available in India as well. During these unprecedented times, the one realization that has come about globally is the importance of health and fitness. Launching Horizon Sports on MX Player is a big step in bringing the nature sports and wellness programming to the Indian viewers in hopes to inspire more people to be active in nature and achieve a healthy & active lifestyle…which is now, just on the Horizon.”
THE MX-HORIZON DEAL
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
