iWorld
Horizon Sports launches on MX Player in India
Mumbai: UK-based nature sports and wellness video platform, Horizon Sports has licensed its catalogue to Indian entertainment streaming platform MX Player. Under this agreement, Horizon Sports will provide 500 hours of content relating to action, endurance and adventure sports and wellness to over 200 million monthly active users in India, on MX Player. It’s unique content – covering Iron Man triathlons, ultra-trail running, sports documentaries, mountain sports, water and underwater travel and competitions – will now be available to MX Player’ large user base to stream for free.
Horizon Sports, a producer and aggregator of nature sports and wellness programming that caters to people who hike, run, cycle, love mountains, want to be healthy and more active in nature.
With over 75 million daily active users (DAUs) in India – MX Player is the largest entertainment platform in the country, present on one out of every two smartphones. It currently operates on an ad-supported model and is free to use the app for premium content.
MX Player integrates its offline video playing capabilities with a wide library of over 150,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original originals, movies, web series, TV shows, news, audio music and games.
MX Player‘s content acquisition & syndication head Mansi Shrivastav said, “With Everytainment as our brand philosophy, we cater to all the entertainment needs of our large user base that spans across categories like web series, films, live channels, news and video content across genres. We are delighted to add the Horizon Sports catalogue to our diverse range of offerings with content that is sure to drive new users to the platform.”
ATTRACT NEW USERS
Horizon Sports’ CEO & co-founder Laurence F. Hopper said, “We are delighted to be carried on MX player and be able to bring the hugely popular and growing world of endurance sports, wellness and exciting adventure videos also to India.”
ENDURANCE SPORTS TO INDIA
Ria Media MD Alex Zecha said, "I am very excited about the opportunity to help introduce the actions, emotions & well-being, which are associated with the programs of Horizon Sports, to the Indian markets and their enthusiastic viewers. MX Player is an ideal partner with which to launch these auspicious activities. The horizon never looked better!"
India Spark syndication & distribution head Khalid Khan said, “We along with our partner Ria Media are thrilled to facilitate the deal between MX Player and Horizon sports. Apart from being available in the U.S, Canada, U.K, Ireland, France, Mexico and various countries in Latin America, Horizon Sports will now be available in India as well. During these unprecedented times, the one realization that has come about globally is the importance of health and fitness. Launching Horizon Sports on MX Player is a big step in bringing the nature sports and wellness programming to the Indian viewers in hopes to inspire more people to be active in nature and achieve a healthy & active lifestyle…which is now, just on the Horizon.”
THE MX-HORIZON DEAL
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
