iWorld
Hoopr gets MeitY boost to bring order to India’s digital music
MUMBAI: In a digital world where music travels faster than rules can keep up, Hoopr is stepping in to restore rhythm and reason. The music licensing platform has received institutional backing from Atal Incubation Centre Goa Institute of Management (AIC-GIM), under the Ministry of Electronics and Information Technology’s Samridh programme, to help shape modern frameworks for India’s fast-growing digital music economy.
Backed by an undisclosed investment, the support signals a move towards cleaner, clearer and more compliant music usage online. For an ecosystem where creativity often races ahead of governance, Hoopr’s mandate is simple. Make licensing transparent, scalable and fair for everyone involved.
Sitting at the crossroads of music, technology and the creator economy, Hoopr has quietly built serious scale. Over the past three years, it has onboarded more than 1,500 artists, curated a catalogue of over 15,000 tracks and paid out more than Rs 4.5 crore directly to creators. Today, its music powers ethical usage for over 4 lakh creators and more than 200 brands, earning Hoopr a reputation as one of India’s most reliable digital licensing platforms.
The timing could not be sharper. With nearly 80,000 brands and close to 6 lakh creators producing content daily, music is everywhere. Yet almost 87 per cent of usage remains unregulated. The result is a grey zone where artists lose out, brands face risk and creators remain unsure. Hoopr’s government-backed push aims to narrow that gap.
As short-form video and creator-led content redefine entertainment, legacy copyright systems built for linear media are struggling to cope. Under the MeitY Samridh programme, Hoopr is helping design future-ready licensing infrastructure using transparent digital workflows, real-time tracking of music usage and equitable royalty distribution. Its integration with the Indian Performing Right Society further strengthens this effort.
AIC-GIM CEO Sumit Garg, said Hoopr is tackling a long-standing structural gap. He noted that the programme has supported the platform in strengthening its technology, compliance systems and readiness to contribute to national digital rights governance.
For Hoopr’s leadership, the backing is both validation and responsibility. Co-founder and CEO Gaurav Dagaonkar said the digital shift has changed how music is created, shared and monetised, making technology-led frameworks essential for responsible growth. Co-founder Meghna Mittal added that scalable systems to monitor music usage in real time are no longer optional but necessary to ensure fairness and accountability.
As India’s digital ambitions continue to swell, this partnership strikes a hopeful chord. One where creativity thrives, rules are clear and artists finally get their due.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
