iWorld
Hoopr.ai launches ‘Originals’, makes it easier for music artists to get discovered
Mumbai: Hoopr, a music licencing company, will feature artists from diverse backgrounds, professions, and other walks of life through Hoopr Originals. The idea is to help discover undiscovered talent in India.
Hoopr will also provide the artists with an additional chance to unlock revenue through sync. Their original tunes, which will be on Hoopr, will be accessible for users to licence and use in their videos, vlogs, and other content. In addition to helping them spread their music globally, the site will also help them get discovered.
Hoopr CEO & co-founder Gaurav Dagaonkar said, ” With Hoopr and Songfest, we have worked with numerous celebrities over the past few years, such as Shaan, Divya Kumar, Ash King, Monali Thakur, Mame Khan, Shamali Kholgade, and several large influencers too. However, as we have been building Hoopr over the last eight to nine months, we’ve seen incredible depth and diversity in terms of new songwriters, composers, music creators, and producers across India.
“So, we felt that Hoopr must be a platform that helps project this talent and gets these amazing artists discovered. Hoopr Originals is that platform, which will help new artists who are creating tracks for Hoopr get exposure in the industry. These artists are creating songs that encompass many languages and bring with them a unique blend of musical influences. An example of us doing this recently includes the song, Kyun main Kahoon by Abhinav Singh. Abhinav is a great singer songwriter, but he also holds an important role in the corporate world. There are many such talented individuals across the country, and we’re excited to produce their music and get it out there.”
In addition to releasing songs by Abhinav Singh, Hoopr has also released songs featuring artists such as Anirudh Bhola and Adarsh Shinde and paved the way for up-and-coming artists to collaborate with established names in the industry such as Mame Khan. Furthermore, Hoopr will be releasing songs that feature artists as diverse as Rupinn Pahwa, Shubhangi Tewari, Rishi Pathak, and Fuzzculture in the near future.
Dagaonkar adds, “We have worked on creating music videos with Hoopr originals artistes and will continue to do so. Additionally, we’re also excited about distributing these tracks worldwide.”
Hoopr is a music licencing platform that provides music that can be used across a wide variety of content, including videos and vlogs by individual creators, professional ads, TV series, movies, live game streaming, etc. The Mumbai-based company provides music that has all the appropriate licences, so anyone who uses it doesn’t have to worry about royalties, copyright issues, etc. Crucially, this means that using music from Hoopr helps users avoid takedowns and lawsuits.
The platform features a variety of music, from contemporary Indian pop to traditional Indian classical, from electronica to music that is unique to the various rich cultures that exist across India. Subscribers to Hoopr can access 25,000 music tracks and 3,000 sound effects from artists all over India. The music on Hoopr is also completely exclusive to the platform.
It is noteworthy to mention that many of the films that recently won awards at the India Film Project used songs from Hoopr. The artists of these songs got their due credit and recognition, which might not have happened if they weren’t on the platform.
Dagaonkar, an alumnus of IIM Ahmedabad, and Meghna Mittal, formerly of Hubilo and Yessworks, launched the company in 2021, which raised $1.5 million in its seed round in December 2021.
Hoopr added that it is seeing 100 per cent month-on-month growth in the number of users since its launch, and these users include content creators, filmmakers, enterprises, and brands across India. Some of its users include content creators such as Ashish Vidyarthi and Tanya Khanijow, along with brands such as New Jagran Media.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
