e-commerce
HomeShop18 partners PayU Money to enhance customer experience
MUMBAI: Virtual retail business HomeShop18 has partnered with online payment gateway company PayU Money to strengthen its customer experience.
In recent times, online payment gateways have caught on as a preferred mode of transacting on virtual platforms. With PayU Money, shoppers can avail discounts from 10 per cent or Rs 200, depending on the transaction amount.
HomeShop18 CEO Sanjeev Agrawal said, “Our aim, at HomeShop18, is to provide customers with choice and convenience at every step. We are delighted to partner with PayU Money and give patrons an online payment solution for easy transactions. By offering great deals and discounts on purchases made with PayU Money, we are ensuring another safe, secure and highly convenient way of shopping online.”
PayU India co-founder Nitin Gupta added, “We are delighted to partner with Homeshop18 and are confident that PayUmoney will provide an extremely convenient and faster online paying experience to the customers.”
The platform can be used across various categories of HomeShop18.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
