iWorld
Holi 2022: Koo launches #HarRangKiHoli anthem to celebrate
Mumbai: Homegrown microblogging app Koo has launched a Holi anthem #HarRangKiHoli to celebrate the festival of colours in their ways by flaunting their distinct traditions.
The film #HarRangKiHoli – through influencers and celebs – weaves in cultural diversities and ethos from across India. It has glimpses of Uttar Pradesh’s Lathmar Holi, which is played with colours and sticks, to capturing Punjab’s Hola Mohalla – an amalgamation of folk dance and martial arts, further panning down to Goa’s vibrant Shigmo where locals welcome the spring, to the Dol Jatra in West Bengal, which includes a grand procession of Lord Krishna.
The Koo anthem has been composed by Siddharth Saxena and Chandan Jaiswal with music by Swapnil Tare, lyrics by Richa Dholi and sung by Chandan Jaiswal.
The anthem invites Indians to exhibit the unique ways in which they celebrate the festival, stated the brand. Users on Koo – through hashtags like #Milerangmeratumhara #SabkiBoliHappyHoli #IndiaKiHoli – have been sharing videos and photographs which aptly capture their rituals, festive recipes, cuisines and heritage.
“Our platform salutes everything that India celebrates; whether it’s sports, elections, films, or festivals. Holi is one of India’s most popular festivals and is celebrated differently across states. 2022 is special since people are now vaccinated, and hence eager to celebrate Holi with utmost gusto and enthusiasm after two years,” said a Koo spokesperson.
“Koo – as a platform which empowers people to express themselves in their native language – is thrilled to showcase India’s celebratory mode through #HarRangKiHoli, and we invite everyone to come onto our platform, share their Holi traditions, and interact with like-minded people in a language of their comfort,” Koo’s representative added.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
