iWorld
Holi 2022: Koo launches #HarRangKiHoli anthem to celebrate
Mumbai: Homegrown microblogging app Koo has launched a Holi anthem #HarRangKiHoli to celebrate the festival of colours in their ways by flaunting their distinct traditions.
The film #HarRangKiHoli – through influencers and celebs – weaves in cultural diversities and ethos from across India. It has glimpses of Uttar Pradesh’s Lathmar Holi, which is played with colours and sticks, to capturing Punjab’s Hola Mohalla – an amalgamation of folk dance and martial arts, further panning down to Goa’s vibrant Shigmo where locals welcome the spring, to the Dol Jatra in West Bengal, which includes a grand procession of Lord Krishna.
The Koo anthem has been composed by Siddharth Saxena and Chandan Jaiswal with music by Swapnil Tare, lyrics by Richa Dholi and sung by Chandan Jaiswal.
The anthem invites Indians to exhibit the unique ways in which they celebrate the festival, stated the brand. Users on Koo – through hashtags like #Milerangmeratumhara #SabkiBoliHappyHoli #IndiaKiHoli – have been sharing videos and photographs which aptly capture their rituals, festive recipes, cuisines and heritage.
“Our platform salutes everything that India celebrates; whether it’s sports, elections, films, or festivals. Holi is one of India’s most popular festivals and is celebrated differently across states. 2022 is special since people are now vaccinated, and hence eager to celebrate Holi with utmost gusto and enthusiasm after two years,” said a Koo spokesperson.
“Koo – as a platform which empowers people to express themselves in their native language – is thrilled to showcase India’s celebratory mode through #HarRangKiHoli, and we invite everyone to come onto our platform, share their Holi traditions, and interact with like-minded people in a language of their comfort,” Koo’s representative added.
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
