iWorld
hoichoi unveils trailer for ‘Sundarbaner Vidyasagar’
Mumbai: Bengali OTT entertainment platform hoichoi has released the trailer of its upcoming original “Sundarbaner Vidyasagar.” The series is slated for release on 11 March.
The social drama brings national award-winning actor Riddhi Sen and Tollywood starlet Ushasi Ray together for the first time to narrate the tale of the land of Kumirkhali – an eccentric village of widows. It is set in the mangrove islands of Bengal is wrapped with the tinge of humour that comes across with the fateful entry of a boy thought to be Vidyasagar.
The trailer of the show prominently displays the diverse moods and cast of the show including Sankar Debnath, Rupanjana Mitra, Pratik Dutta, Doyel Nandy, Kaushik Kar, Sajal Mondal, and Sudeep Dhara.
“Sundarbaner Vidyasagar” is directed by Korok Murmu and written by Arkadeep Nath.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
