iWorld
Hoichoi to launch ‘Hello’ S2
MUMBAI: Hoichoi began its journey with its first original web series titled – Hello and became an instant hit with audience giving raving reviews. Thus, began the string of numerous requests flowing in for season 2 which will start from December, directed by Soumik Chattopadhyay.
Hoichoi on its first anniversary this year announced 30 original shows and 12 original films for 2018-2019 which included the most-anticipated season 2 of all shows – Hello.
The official trailer starts off from where the first season ended, Anonyo (Joy Sengupta) is at the doorstep of his girlfriend Nina (Priyanka Sarkar), ramming hard on the door and demanding her to let his wife Nandita (Raima Sen) out. Once the door opens, the drama begins with judgements flooding round and about as he accuses both of having a lesbian relationship behind his back.
The official teaser of Hello, which was released a week earlier, was trending No. 1 on YouTube for 72 hours straight.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
