e-commerce
Hoarded cash is flowing back into financial system, asserts Modi
MUMBAI: Economists, and not the government, had floated estimates that Rs 3 lakh crore black money was in circulation and would be extinguished as a result of demonetisation, the prime minister Narendra Modi said commenting on the dichotomy between the fact that almost 90 per cent of the demonetised currency returned to the banks and the perception that the above-stated figure of black money was in circulation.
In his first interview after the 8 November demonetisation move, Modi has said that the exercise has achieved the goals it had set out, in an interview to India Today.
In fact the government wanted the black money, which was “hoarded and kept out of the regular transactional economy, by people storing them in suitcases and cupboards or under the mattress” to flow back to the banking system. “This has left behind a permanent financial trail. This changes the game as the black money that did not have an address till now, has been tagged with one.”
Modi has said that the exercise has achieved the goals it had set out—to attack corruption, black money, counterfeit notes, financing of terrorism and other activities threatening national security. “Decisive outcomes are clearly visible on all these fronts,” said the prime minister in an exclusive interaction with Raj Chengappa.
“I was well aware of the magnitude and complexity of the challenge we faced in implementation. And I believe we have lived up to the same. It is no small thing that no significant incident of unrest has taken place in the country.”
The prime minister defended frequent and multiple changes in the notifications regarding the implementation of demonetisation saying that there was a distinction between the government’s Niti (policy) and Ran-niti (execution strategy and tactics) and the two must not be put in the same basket. “The decision of demonetisation which reflects our Niti,is unequivocally clear, unwavering and categorical. Our Ran-niti however, needed to be different, aptly summarized by the age old saying of Tu Daal-Daal, Main Paat-Paat.”
Modi also came candid about the rationale and timing of this historic yet controversial decision to render nearly 86 per cent of the country’s currency invalid. “We took the decision not for some short-term windfall gain, but for a long-term structural transformation. Our objective was to clean our economy and society of the menace of black money, purging the distrust, artificial pressures and other ills that came with it,” he said.
Quoting global economists such as James Henry, Kenneth Rogoff and Larry Summers and recommendations of the 1971 Wanchoo Committee, the prime minister averred that the decision to demonetise high value currencies was taken 40 years late. “This step was in fact a critical crisis avoidance measure, as, if we had delayed it any further, the problem and its corresponding correction would have magnified exponentially in size and complexity,” he said.
Countering the criticism that such a move was unwarranted when the economy was in good shape Modi said that the timing of it was a matter of common sense. “If India’s economy was weak, this decision could not have been made. It was consciously taken when the economy is in good shape, as such a sharp correction could have only been made then to fortify its foundations and give it a further boost.”
The prime minister also sought to allay fears that country was staring at a cash crisis, which was unlikely to end, even after 30 December deadline. “Regarding printing of notes, the planning and strategy was based on India’s usage and requirements of currency. Very few people know that as per RBI’s evaluation, a substantial part of the Rs 1,000 and Rs 500 notes printed never make it into everyday circulation, and are instead hoarded and stocked away. Furthermore, the common man now has access to a wide variety of alternate digital payment mechanisms ranging from Rupay cards to online wallets and USSD payments,” he said.
Modi also dismissed the Opposition’s allegation that the decision was a political move keeping an eye on the Assembly election in Uttar Pradesh. “On one hand they say I took this decision for political dividend, and on the other they say the people have been troubled and are deeply unhappy. How can the two go together?”
The prime minister indicated that the government would carry forward tax reforms reducing the scope of discretion for income tax department officials. “The Revenue Department is already building a system where the entire process of assessment is done on-line without any need for the assesse to appear before the officer… selection of cases for scrutiny will be based on objective evidence rather than the whims and fancies of officers. The aim is to ensure that the honest tax-payer is not harassed or inconvenienced, while the tax-evader is efficiently caught and punished.”
As the BJP-led NDA government has completed half of its five-year tenure, Modi envisaged his vision for India: “An India where the farmer is happy, the trader is prosperous, every woman is empowered and the youth gainfully employed. An India where every family has a house, and every household has access to the basic amenities of electricity, water and a toilet. An India which is Swachh from all forms of filth.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
