News Broadcasting
Hinduja TMT secures further order for call center business
Hinduja TMT Ltd, (HTMT), the holding company in India for the group’s information technology, media and telecommunications assets, has bagged a further order for its call center business.
The order involves handling billing related calls for a large telecom client based in the US and is to be initiated with 200 Customer Service Representatives (CSRs) with immediate effect, a company release states. The capacity would be scaled up to 600 CSRs by June. HTMT is already handling in-bound marketing calls for the same customer.
HTMT’s customer is a $ 2 billion telecom company and is an integrated communication provider of telecommunication products and services across US and Europe. Queried as to why the name of the company was not mentioned, an HTMT representative said it was because there was a confidentiality clause built into the agreement.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
