GECs
Hindi GECs saw 4 new show launches in Jan 2020
MUMBAI: Hindi GEC witnessed four new shows in the first month of 2020. Colors, Star Plus and & TV launched a new show in January. In the beginning of the month &TV launched two mythology shows Kahat Hanuman Jai Shri Ram on 7 January and Santoshi Maa Sunaye Vrat Kathayein on 28 January. At the end of the month, Star Plus and Colors launched a fiction show Dadi Amma… Dadi Amma Maan Jaao! and Naati Pinky Ki Lambi Love Story on 27 January respectively.
Kahat Hanuman Jai Shri Ram is directed by Dharmesh Shah and produced by Alind Shrivastava. The cast of the show includes actors like Ekagra Dwivedi, Nirbhay Wadhwa, Jiten Lalwani and Sneha Wagh.
The lead character in Santoshi Maa Sunaye Vrat Kathayein is played by Gracy Singh and the show is produced by Rashmi Telefilms.
Produced by Bodhitree Productions Company, Colors’ Naati Pinky Ki Lambi Love Story revolves around the lead character Pinky who is short heighted, the character is played by Riya Shukla.
Star Plus’ Dadi Amma Dadi Amma Maan Jao is produced by Rajshri Productions and the show is based on a story of two sisters who are raised by their grandparents.
Sony Entertainment Television (SET) and Colors has also announced the launch of its upcoming shows in February. SET will air Ek Duje Ke Vaaste 2 on 10 February at 9.30 pm, currently the channel is running Tara from Satara at 9.30 pm slot.
Colors will bring fiction and non-fiction shows in February. On 11 February the channel will premiere Barrister Babu which will replace Ram Siya Ke Luv Kush in weekday’s primetime slot at 8.30 pm and Khatron Ke Khiladi will premiere on 22 February which will replace Bigg Boss in the weekend slot at 9 pm.
Star Bharat also launched a show Kartik Purnima on 3 February in the primetime slot at 8:30 pm. In 2019, Hindi GEC witnessed the launch of more than 50 shows on their channels throughout the year.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
