GECs
Higher taxes fail to dampen demand for Indian soaps in Sri Lanka
MUMBAI: In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple lifestyle-based Sri Lankan shows.
Knowing the threat from Indian shores, the country’s creative community–film and TV producers and actors–have for long been lobbying with the government to levy a higher import tax on content. An industry expert talking to Indiantelevision.com said that it is not economically viable to import Indian shows for the Sri Lanka market. “There will be only blockbuster shows short-listed along with the reduction in the content. For example, earlier there were two or three dramas in the prime time, now there will be one drama and one blockbuster, as many of the dramas are becoming non-profitable because of the increase in levy.”
Earlier in November, Sri Lanka’s Finance and Mass Media minister, Mangala Samaraweera, issued a set of regulations which increases the levy that the government will be imposing on imported dubbed teledramas, films and commercial programmes to SL Rs 150,000 from SL Rs 90,000 earlier.
The expert revealed that Star Plus’ Yeh Hain Mohabbatein and Diya aur Baati Hum were among the most popular shows on one of the Sri Lankan channels. “Sinhalese culture is very close to north Indian culture,” he added. SL audiences have followed Bollywood and Hindi drama and Shanti was the first Sinhalese-dubbed content on one of the channels in Sri Lanka that garnered great traction from the viewers. Since then, there has been no turning back. Kyunki Saas Bhi Kabhi Bahu Thi was also telecast and the trend continued later on.
Shows such as Meri Aashiqui Tumse Hi (Sadahatama Oba Mage) garnered traction when it started off on Derana TV. Other Indian shows like Bandhan (Ali Maliy Mamai) and Meri Durga (Duwana Lamaya) and among others on Derana TV were some of the Indian shows dubbed in Sinhalese.
Naagin (Prema Dadayama) on Sirasa TV also bagged good viewership from all age groups but the second season was a dud. Likewise, Kumkum Bhagya (Adarei Man Adarei) did well when it started but later the viewership dwindled. The expert revealed that the makers of Kumkum Bhagya first had negotiations with Sirasa TV but the show eventually went to Hiru TV.
The decision to syndicate a particular show is always a 50-50 proposition because viewers’ tastes are fickle and change from time to time. Shows are picked on gut feelings that a particular kind of content would work. Over time, its acceptance is likely to see a more scientific approach.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
