IPTV
High 4K TV partners Splendid Media for India launch
MUMBAI: The New York headquartered multi-genre linear Ultra High Definition (UHD) entertainment channel – High 4K TV, which features a mix of travel, entertainment, lifestyle, sports and original content in 4K, is slated to launch in India via Splendid Media.
The channel will be available on digital TV platforms and Splendid Media is in talks with various DTH and cable companies for the channel’s distribution.
High TV head of business development Justin Borrelo said, “It is indeed a major milestone for us, as an international 4K channel, to be present in India through a leading media company such as Splendid Media, with the highest reach. We are excited to be bringing the very best in lifestyle and entertainment programming to an audience that embraces entertainment as the very essence of their culture.”
Splendid Media founder and CEO Amit Srivastava added, “We are delighted to be the exclusive agents of High 4K TV in the Indian sub-continent. We will be tying up with various leading DTH and digital cable providers for bringing this unique experience to Indian consumers. We are confident that our viewers will be truly entertained by the breadth and depth of lifestyle and entertainment coverage, as well as benefit from the tips that High 4K TV programs offer.”
Swift TV, India’s rapidly growing Free Ad-Supported Streaming Television (FAST) platform, has partnered with Hoichoi, the leading destination for Bengali and Hindi entertainment, to deliver premium regional content absolutely free.
With 800K+ downloads and 130+ live channels in 12+ languages, Swift TV offers an extensive catalog of movies, shows, and live entertainment. This collaboration brings Hoichoi’s acclaimed Bengali and Hindi originals, movies, and series directly to the Swift TV app, at no extra cost.
A major highlight is the exclusive Hoichoi Live Channels—a first-of-its-kind innovation in FAST streaming. The Bengali Hoichoi Live Channel is available internationally (except India), while the Hindi channel is accessible worldwide, including India. This positions Swift TV as the go-to destination for regional entertainment across India, the US, and Canada.
“We’re thrilled to bring Hoichoi’s exceptional content to our audiences,” said a Swift TV spokesperson. “Our bespoke Hoichoi Live Channels set new benchmarks for free, high-quality regional entertainment.”
For Hoichoi, the partnership opens doors to the FAST ecosystem, expanding its reach beyond SVOD audiences while staying true to its mission of celebrating Bengali narratives.
With top partners like Viacom18, Zee, Pitaara, Republic TV, and Bloomberg Originals, Swift TV continues to strengthen its premium content lineup.
Download the Swift TV app today Swift Tv and enjoy Hoichoi’s world-class Bengali and Hindi entertainment—free, accessible, and tailored for every mood, in your language, on your terms.
