iWorld
Hero Group forays into edtech with ‘Hero Vired’
New Delhi: Tapping into the booming ed-tech market, the Hero Group has launched a new ed-tech company – Hero Vired – to adequately train and empower the workforce of the future. The launch accompanied the release of its new brand campaign, Be Made for BIG Things, which went live on social media and OTT platforms.
National award-winning actor Ashish Vidyarthi has lent his voice to the brand campaign, which attempts to showcase the importance of an end-to-end learning ecosystem for today’s workforce. It talks about how individuals have plans for their future that are larger than life, pushing them to try newer frontiers. “It is often this drive that sets them apart from the crowd. This is where Hero Vired will help individuals, learners and professionals to achieve them. The concept for this campaign was born from the fact that life is more than just another job,” stated the company during the launch.
Hero Vired head of programs & marketing Sushma Bharath said, “We believe that there’s more to life than just another job, increment or a degree. We want to bridge the gap between learning and employability by ensuring our efforts result in the real transformation of life and ambitions. Be Made For BIG Things is a campaign that will inspire people to look beyond the subjects and see the possibilities of tomorrow.”
AVDS founder and chief creative officer Arun Verma said, “Today's generation is not fixated on just another job title, salary or designation. They are looking for a larger purpose and a reason for being. Show them a dream that adds a purpose to their life, beyond just a career or organisational growth and they will be all in, committed to your vision. That is what Hero Vired creates – youngsters who want to be made for the human race, not the rat race.”
The film will be promoted across OTT platforms Disney+ Hotstar and Zee5 and social media platforms. It went live on YouTube on Tuesday evening.
Gaming
Skyesports, GodLike Esports sign MoU with Maharashtra Cyber
Partnership promotes esports growth and cyber hygiene across the state.
MUMBAI: Skyesports and Godlike Esports just teamed up with Maharashtra Cyber because when you’re levelling up gaming in India, even the police want to join the squad. Skyesports, India’s leading esports and gaming IP builder, and premier organisation Godlike Esports have signed a Memorandum of Understanding (MoU) with Maharashtra Cyber, the state’s nodal cyber security office, to foster esports development while embedding cyber hygiene and online safety practices across Maharashtra.
The agreement, formalised during a closed-door meeting in Mumbai, aligns with the state’s push to grow the orange economy and positions Maharashtra as a rising hub for digital gaming and esports. It emphasises responsible participation, cyber awareness and safe digital conduct among gamers and youth.
Under the MoU, Skyesports will organise and promote tournaments and community initiatives infused with cyber hygiene messaging. GodLike Esports will contribute through professional player mentorship, community engagement and awareness programmes encouraging positive behaviour. Maharashtra Cyber will support safety campaigns and promote responsible online practices within the ecosystem.
Skyesports founder and CEO Shiva Nandy said, “The growth of esports requires strong collaboration between the industry and government stakeholders. This MoU with Maharashtra Cyber represents an important step toward strengthening Maharashtra’s esports ecosystem through responsible gaming initiatives and grassroots engagement.”
Maharashtra Cyber additional director general of police Yashasvi Yadav added, “As esports continues to grow rapidly among young audiences, it is equally important to promote safe and responsible digital practices within the gaming ecosystem.”
Godlike Esports, founder Chetan “Kronten” Chandgude noted, “The true growth of esports in India lies in strengthening its roots at the grassroots level. This collaboration will support the state’s vision of building a strong and sustainable esports ecosystem.”
Eyrie Entertainment will cover and amplify Maharashtra Cyber’s cyber awareness activities across events and campaigns.
The partnership reflects a forward-looking effort to nurture Maharashtra’s esports talent pipeline while ensuring rapid growth is matched by strong digital safety guardrails. Further initiatives, tournaments and outreach programmes are expected to be announced soon.
In a state where gaming is levelling up faster than broadband speeds, this MoU isn’t just paperwork, it’s a power-up that turns players into safer, smarter pros, one secure headshot at a time.
