eNews
Hefty Games enters metaverse with leading influencers
Mumbai: Hefty Games has announced a partnership with leading influencers to kickstart its gaming & NFT ecosystem, and blockchain gaming in India with exclusive P2E (Play to Earn) games and a plethora of unique utilities.
To leverage the popularity of interactive gaming and its acceptance as an emerging cultural phenomenon, the company is partnering with influencers ‘Lokesh Gamer,’ ‘Gyan Gaming,’ and ‘Two Side Gamers’ who have a combined following of close to 50 million. Through this association, Hefty Games is set to launch trading cards that will allow gaming aficionados to own a collectible from their favourite gamer.
Hefty Games is a collaboration between new-age tech company House of Gaming, Ethereum scaling and infrastructure development platform Polygon, Hindustan Talkies – a media content conglomerate transforming entertainment across e-sports, games and blockchain technology, and Hungama – one of the largest digital media entertainment companies in South Asia.
“With this joining of hands between the three forerunners of the gaming fraternity and Hefty Games, we are ready to lead this innovation into Web 3.0 and the metaverse,” said House of Gaming co-founder and CEO Yash Pariani. “This much-awaited drop of India’s inaugural digital collectibles in the gaming zone would set in motion a series of drops by other gaming superstars who would feature in the Hefty Metaverse.”
As the owner of intellectual property rights of the first set of influencers, the company will soon be announcing its first drop of NFTs. The auction will be followed by the foray of other gaming superstars into the Hefty Metaverse. Via this association, Hefty Games aims to establish itself as a one-stop destination that facilitates the movement of all forms of digital art in the gaming realm onto the blockchain.
“2022 has opened an eventful slate for us, and we are excited about launching Hefty Games for the burgeoning tribe of Metaverse enthusiasts,” shared Hungama Digital Media CEO Siddhartha Roy. “With pioneers of the YouTube gaming community – Lokesh Gamer, Gyan Gaming & Two Side Gamers – on board, we are confident of revolutionising Web 3.0 in the country.”
Taking the association forward, the gamers will join the e-sports platform Indian Gaming League to host an on-ground, open-for-all tournament. Winners will be awarded exclusive prizes and a chance to be whitelisted for the exclusive NFT drop, said the statement.
In addition to the above, Hefty’s collaboration with eDAO, an entertainment and creator-focused entity, will support the growth of the Hefty ecosystem enabling users to interact and engage with their favourite gamers and artists. With more high-end creations in the pipeline, Hefty Gaming looks to enable users with access to the metaverse which is a perfect synergy of all things gaming and entertainment.
“With today’s announcement, we have been able to expand the horizon for the gaming community of India. Through Hefty Games, we have enabled gamers to monetise their worth further, and engage their followers better,” commented Polygon’s Sandeep Nailwal.
“With Hefty Games, we are now enabling gamers to create value –. After the phenomenal response we received to Hefty Entertainment and Hefty Art, we are confident about the success that awaits Hefty Games,” said Hindustan Talkies co-founder Ashish Chowdhry.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
