iWorld
Health & beauty YouTube’s fastest growing vertical in 2017 for India
MUMBAI: YouTube remains the top video entertainment hub – with over 225 million Indian smartphone users, using the app every month. India also reached not one, but two major YouTube milestone this year, with 200 channels now crossing the one million subscriber mark and three channels achieving 10 million (ZEE, T-Series and ChuChu TV), earning themselves the coveted Diamond Button this year. This year, the content on YouTube is more diverse than ever before. While music, comedy, food/recipes, education and learning continue to grow, health & beauty emerged as the fastest growing vertical of 2017 with many new subcategories growing, including dance, women lifestyle, village-food, web-series, among others.
During the year 2017, the biggest achievements were that 80 independent creators have crossed the one million subscriber mark. This year, 145 of 200 channels received the gold play button which requires a count of a million. Beauty & health that has been represented by six out of the top 10 rising creators, emerged as the fastest growing vertical. Regional content grew exponentially, with Jimikki Kammal and Zinggat becoming national hits.
We fell in love with a 106-year-old super chef, laughed at the raw humour of our new comedy kings, relived the golden era of Bollywood music through remixes, took the best selfie, learnt the trendiest beauty hacks, watched the most sought-after movie trailers and grooved to Punjabi beats.
2017 also saw some major new records being broken in overall views for movie trailers in India, with Baahubali 2 – The Conclusion, getting over 58 million views, followed by Padmavati with 27 million and Judwa 2 with 23 million. Bollywood music remains the king of the hill, with Badrinath Ki Dulhania bagging the top two spots for its title track with 132 million views and remix of the popular Tamma Tamma Again with 78 million views. Guru Randhawa’s High Rated Gabru is a close third on the most trending music list, with 75 million.
Topping the list of creators in 2017, is comedy superstar BB Ki Vines, with over five million subscribers, followed by Technical Guruji with almost 3.9 million subscribers and Vidya Vox with 3.7 million subscribers. Gaining over 2.5 million subscribers each in 2017 alone, the channels have registered a remarkable growth. Support for local creators continued, with three of this year’s top 10 trending videos (non-music) going to YouTube-specific content creators – BB Ki Vines for Group Study, Amit Bhadana for That Dumb Friend in Every Group and Zakir Khan for Life Main Chahiye Izzat.
Shaping the iconic pop-culture moments of 2017
From the fidget spinner gaining worldwide popularity to Despacito breaking every record; seeing the other side of Irrfan Khan through memes by AIB, to getting the country to dance on Shape of You, which emerged as the most choreographed song in 2017; getting the funny-bone tickled by Angry Baba’s Chacha Ke Patake, to making Jimikki Kammal and Zinggat a national sensation, YouTube has been part of some of the most iconic pop-culture moments of 2017.
This robust growth reflects the dynamic nature of the Indian creator community, with incredible talent surfacing from across India and especially among the regional language creators.
Top 10 Rising Creators of 2017
Top 10 Creators of 2017
YouTube Rewind brings together the biggest music, trends, memes, and characters from the past twelve months featuring today’s biggest YouTube stars and mainstream personalities. Close to 300 creators globally recreate the best of 2017’s online video moments in this rewind video.
Top Trending Videos of 2017
1. BB Ki Vines – Group Study
2. Jimikki Kammal – Dance Perfomance by Indian School of Commerce
3. ED SHEERAN – Shape Of You | Kyle Hanagami Choreography
4. Make Joke Of – Chacha Ke Patake
5. That Dumb Friend In Every Group – Amit Bhadana
6. Unique Rangoli Design using Chalni
7. Kangana Ranaut in Aap Ki Adalat (Full Interview)
8. Cheez Badi DANCE COVER | Machine | Mustafa & Kiara Advani | @JeyaRaveendran Choreography
9. Step by Step Latest Mehndi Design For Hand 2017 # 1000+
10. Zakir Khan – Life Mein Chahiye Izzat!
Biggest Personalities of 2017 (in no particular order)
1. BB Ki Vines
2. Technical Guruji
3. Ashish Chanchlani
4. 106 yr old YouTube sensation – Mastanamma
5. Dhinchak Pooja
6. Kabita’s Kitchen
7. Harsh Beniwal
8. Sejal Kumar
9. Mahathalli
10. Tanmay Bhat
Top Trending Music Videos – India
1. Badri Ki Dulhania (Title Track)
2. Tamma Tamma Again
3. Guru Randhawa: High Rated Gabru Official Song
4. Ding Dang – Munna Michael
5. Mere Rashke Qamar – Baadshaho
6 Ed Sheeran – Shape of You [Official Video]
7. Luis Fonsi – Despacito ft. Daddy Yankee
8. Jagga Jasoos: Galti Se Mistake
9. Cheez Badi Full Video | Machine
10. Baarish | Half Girlfriend
Top Trending Movie Trailers
1. Baahubali 2 – The Conclusion | Official Trailer (Hindi)
2. Padmavati | Official Trailer
3. Judwaa 2 Official Trailer
4. Toilet Ek Prem Katha Official Trailer
5. Half Girlfriend Official Trailer
6. Begum Jaan | Official Trailer
7. Golmaal Again
8. Badrinath Ki Dulhania – Official Trailer
9. Sachin A Billion Dreams | Official Trailer
10. Tubelight | Official Trailer
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
