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HBO to launch broadband streaming service in Hong Kong
MUMBAI: HBO Asia has announced the Asia launch of HBO Go to now TV‘s HBO subscribers in Hong Kong.
HBO Go, a new broadband streaming service, enables subscribers to enjoy over 1,000 hours of HBO Original content on multiple devices including PCs, MACs, tablets and mobile devices (iOS and Android) anywhere, anytime. The service includes new episodes of shows such as ‘Game of Thrones‘, ‘The Newsroom‘, ‘True Blood‘ and ‘Veep‘ 12 hours after being shown in the US.
Winner of the Best On-Demand Solution at IBC 2012 in Amsterdam, HBO Go will make its Asian debut in Hong Kong on 28 February exclusively and free to now TV‘s HBO subscribers.
HBO Asia CEO Jonathan Spink said, “HBO GO is a versatile service enabling subscribers to maximise their HBO entertainment across multiple devices, whether at home or on the move, and Hong Kong subscribers of our long-term exclusive partner, now TV, are the first to enjoy this brand new broadband streaming service. With over 1,000 hours of quality HBO Original content to choose from, HBO GO subscribers will be spoilt for choice and can also watch the latest HBO shows 12 hours after US telecast. This helps combat piracy and gives subscribers an opportunity to catch the newest episodes of their favourite shows earlier.”
PCCW MD TV, new media Janice Lee said, “We are excited to be the first in Asia to offer HBO Go and our customers will soon be able to access HBO‘s great movies and TV series anytime and anywhere. HBO Go complements our hugely popular now Player and other mobile apps for enjoying on-the-go content. With more than 1.4 million downloads of our apps, users are able to enjoy more than 25 live channels and 80 on-demand programmes.
HBO GO subscribers will have access to current HBO Original series as well as past series like ‘Band of Brothers‘, ‘Sex and the City‘, ‘The Sopranos‘ and ‘Rome‘ plus HBO movies, documentaries, comedies, family content, entertainment specials and more.
“HBO Go is packed with features all giving maximum choice to the subscriber. We will continue to update HBO Go with new features, for example, in addition to streaming content on HBO GO, downloading of content will be made available in the third quarter of 2013,” added Spink.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
