Movie Channels
HBO looking for ‘The Mummy’ magic to strike twice
MUMBAI: Last year in January the horror film The Mummy gave HBO a place in TAM’s top 100. Since then, no other blockbuster has seen that kind of a response. Now the channel is hoping that the sequel to that film The Mummy Returns repeats the performance of its predecessor.
The Mummy Returns airs on 22 October at 9 pm. Not surprisingly the channel has pushed it as the movie event of the year. The sequel sees Brendan Fraser and Rachel Weisz reprise their roles. Eight years have passed since Fraser and Egyptologist Weisz saved the world from a 3000-year-old villain called Imhotep.
The Rock
The film is noteworthy for the film debut of World Wrestling Entertainment’s wrestler The Rock. He plays the Scorpion King. In fact the character proved to be so popular that another film was made with The Rock in the lead.
HBO is running spots promoting a contest it is having in association with contests2win.com. It offers an all expenses paid trip for two to Hollywood. All viewers have to do is answer a simple question which will be displayed during the film. They can then SMS HBO to 8558. Other prizes on offer include the LG DVD Movie Station and LG Platron Plus.
In the meantime contests2win is running a warm up contest as a prelude to the main contest. At stake is an HBO gift hamper. The question is – In the movie The Mummy Returns, Rick O’Connell and Imhotep battle to control whose army? The options are Scorpion King, Lizard King and Lion King.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
