Movie Channels
HBO launches second season of ‘Sex and the City’
MUMBAI: Movie channel HBO is back with its popular adult lifestyle comedy Sex and the City.
The second season of the series launches 18 June at 11:45 pm and will air every Friday after the prime time movie.
Talking to indiantelevision.com, HBO country manager South Asia Shruti Bajpai said the second season would bring a more sophisticated version of the show and would deal with issues like, “the so-called rules of breaking up”, “is cheating allowed in a relationship”, “is single-hood a curse”, et al.
Elaborating on what the show had done for the channel, Bajpai said the show had boosted HBO’s profile. According to her, Sex And The City as a series has gone places where no other network had ever ventured.
“It’s a high profile series with a cult following that has been well received globally. Having been well received by both sponsors and viewers for both it’s premiere and encore telecasts, we are naturally excited to bring brand new seasons of India’s hottest and sexiest series back again,” said Bajpai.
Ahead of the launch, HBO will be unleashing a promotional campaign including ground activities, a book promotion around Candace Bushnell’s book called Sex And The City, and special Sex And The City theme parties. Samsung, Hyundai Elantra, Mountain Dew, SAB Castle and Nokia will be co-sponsoring the second season of Sex and the City, informed Bajpai.
Bajpai pointed out that the Tam figures had credited the first season of the show as the highest rated English serial at the time of its launch in India last year.
“It had also out-beaten Star Movies’ Taken which was launched around the same time. Sex And The City got an overall average rating of 0.22 Vs Taken with a rating of 0.12,” she said.
Created and executive produced by Darren Star and based on Candace Bushnell’s best selling book of the same name, HBO’s highest-profile and most popular signature series, Sex And The City takes a candid, comic and tongue-in-cheek view of the ups and downs, triumphs and turmoil, friendships and relationships in life, through the eyes and experiences of the lead protagonist, the Manhattan Newspaper columnist Carrie Bradshaw.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
