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Hathway ropes in K V Anand as president – digital platforms
MUMBAI: Hathway Cable & Datacom Limited has appointed former Tata Sky chief service officer (CSO) K V Anand as president – digital platforms.
Anand will be part of core senior management team and will work across functions like revenue enhancement, subscriber management, CRM capability and leveraging infrastructure across cable and broadband platforms.
“We are very excited with the opportunities and challenges that will come our way during our transition from a wholesale business to a retail consumer business. We welcome K V Anand who will be part of the core senior management team at Hathway and will work across functions to develop strategies for Revenue Enhancement, Subscriber management, CRM capability and leveraging our infrastructure across Cable and Broadband platforms to introduce new products, services and enhancing customer experience as we begin our journey to be a customer centric organisation,” says Hathway Cable and Datacom MD and CEO Jagdish Kumar.
Anand comes with rich and varied experience spanning 18 years in the Media/Pay Television industry where he held senior positions in Star TV across Asia and Middle East regions, a short stint at BSkyB in the UK and a long stint at Tata Sky.
His expertise straddles strategy, design, execution and delivery across all Customer Facing functions relating to CRM, Products /Services management, Billing & Subscriber management, Consumer marketing, Field Services and IT.
K V Anand was part of the core start-up team that launched Tata Sky‘s DTH service and held the position of CSO at Tata Sky prior to joining Hathway.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
