Gaming
Hasbro, HBO join forces to introduce Monopoly: Game of Thrones
MUMBAI: Hasbro and HBO have joined forces for the launch of an all new edition of MONOPOLY: GAME OF THRONES. Inspired by the network’s popular series GAME OF THRONES, MONOPOLY: GAME OF THRONES has been launched which incorporates features from the show such as customized tokens, iconic properties and graphics within the game board.
The MONOPOLY GAME OF THRONES Edition will also feature an Iron Throne card holder that plays the iconic theme song throughout gameplay. This is the first time ever that a music component has been incorporated into a Monopoly Board.
With game tokens inspired by the honorary sigils of the Great Houses, MONOPOLY and GAME OF THRONES fans can set sail to Westeros. Players will travel around the board to buy, sell, and trade iconic locations from the Seven Kingdoms, building castles and holdfasts in their pursuit to rule the Iron Throne.
“As the last season of the American fantasy drama show is set to air in April, we are excited to announce the launch of MONOPOLY: GAME OF THRONES edition in the country. From the board to tokens to the money, the entire setting and concept has been adapted from the show thus ensuring it transports the players into the world of Westeros through their favorite board game”, said Bhavesh Somaya, Country Head, Hasbro India LLP
The MONOPOLY: GAME OF THRONES Edition game is designed for fans aged 18 years and above. Priced at Rs 2999/-, it will be available at top retailers nationwide and on Amazon.in from March 2019.
MONOPOLY is the world’s favorite family game brand and is enjoyed by more than 1 billion players in 114 countries across the globe. Fans can engage with the MONOPOLY brand across many platforms and formats world over including live events, fashion licensing, digital gaming, casino gambling, and more. Stay updated on the latest MONOPOLY brand news at Monopoly.com, Facebook.com/Monopoly, @HasbroNews on Twitter, and @Hasbro on Instagram. For more information on Hasbro gaming products visit, www.amazon.in/Hasbro.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
