News Broadcasting
Hallmark to pull out the stops for new series ‘The Guardian’
Hallmark channel is all set and ready to roll for its latest programme initiative The Guardian. The show commences on 7 July and will air every Sunday at 8 pm.
In a bid to increase visibility, Hallmark had its first ever public screening in Mumbai last evening. Designed as a litmus test, the channel was trying to gauge feedback about the the show. Marketing manager Hallmark India Murtuza Kagalwala said a multi-media campaign supporting the series would kick off from the first of next month. Details were still being finalised, he said. Kagalwala said that with the show the channel was trying to create mass appeal for the channel within its niche audience. The Guardian is a show that one can watch with the whole family unlike a few of the channels programme initiatives in the past, which targeted either women or kids, he said.
The show stars Simon Baker who earlier this year earned a Golden Globe nomination for his portrayal of Nick Fallin, the central character of The Guardian. Nick is a corporate lawyer compelled to do community service as the result of a drug conviction.
Baker made the following remarks: “Nick is very complex in nature. It’s appealing to play a character who is constantly being challenged both personally and professionally.”
The first two episodes were screened and what was impressive was the down to earth nature of the story. The characters should go down well with the audience as the various conflicting situations confronting them are easy to identify with. The intricacies of the law and court proceedings were well handled without bogging down the storyline.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
