News Broadcasting
Hallmark Entertainment parent company Crown Media enters interactive television marketplace with Crown Interactive
Crown Media Holdings on Wednesday announced the formation of Crown Interactive, a new division of the company designed to leverage the wide array of products and services from Crown Media’s affiliated companies, Hallmark Cards and Hallmark Entertainment, in the burgeoning interactive television marketplace.
Crown Interactive has formally begun its beta testing stage in Singapore, offering video-on-demand (VOD) on a non-exclusive basis in conjunction with Sharkstream, a streaming portal specialising in interactive multimedia entertainment for the Asia Pacific region. Sharkstream is a subsidiary of Indian media company United Television (UTV).
Consumers throughout Singapore can now view full screen streaming video of some of the best titles from the Hallmark Entertainment library, including, “Gulliver’s Travels”, “Merlin”, “Cleopatra”, “Jason and the Argonauts” and “Arabian Nights”. Other cutting-edge interactive services and capabilities including video greetings and e-commerce should be added to the Singapore platform during its beta phase period with a full roll out of Crown Interactive in the region scheduled to begin during the second quarter of 2001, according to a press release.
By leveraging Hallmark’s readily available, cross-divisional assets, including technology, creative resources, infrastructure, content and professional relationships worldwide, the Crown Interactive platform will become a comprehensive, user-friendly broadband service for consumers and platform operators, available through both PC-based systems and digital set-top boxes.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
