eNews
Half of video production may see greater RoI migrating to IP
MUMBAI: Ooyala, a global provider of video monetization technology and services, and the Digital Production Partnership (DPP), the media industry’s business change network, launched the industry’s first report analyzing the benefits of adopting Internet Protocol (IP)-based processes and technologies in video production, “The Business Benefits of IP Production.” The findings show that by 2022, more than half of the video-production environments analyzed in the report will recognize greater business benefits, efficiencies and return-on-investment (ROI) by adopting IP.
Surveying nearly 30 companies across the video supply chain, including ITV, Sky, BBC and Sony, the report shows where IP migrations will result in greater cost savings, cost avoidance, creative benefits and competitive advantages. Tracking against ten different production environments, five will see the greatest ROI by adopting IP, including:
● IP Distribution: Companies with internet-first distribution services, OTT
● Live Streaming: Companies distributing live content across devices and social
platforms
● Single Camera Shooting: Companies accessing on-site footage via the cloud
● Media Management: Companies managing, moving and storing media
● Cloud Playout: Linear TV stations adopting cloud-based services
The findings show media companies with online distribution at the heart of their business, particularly OTT services, will find the greatest value and ROI in adopting IP-based technologies. Other areas that IP disruption will impact are asset management, cloud playout and post-production, benefiting from technologies that reduce manual-labor costs such as automating metadata insertion.
“The fact is, the move to IP has inherent benefits for many processes, but only specific environments will see the greatest benefits and highest returns today,” said DPP Managing Director, Mark Harrison.
“Within a few years, IP infrastructure may be essential in doing business because of the impact it is having across media companies and distribution.” “As the first in the industry, the report brings to light the ROI opportunities for producers, broadcasters and media companies to adopt IP processes,” said Ooyala Co-founder and SVP of Products and Solutions, Belsasar Lepe. “Media logistics solutions like Ooyala Flex provide the ability to connect inherently disconnected and on-premise systems so companies can take
advantage of IP benefits immediately or incrementally as needs change over time.”
Ooyala and the DPP will host a special NAB morning event on Tuesday, 25 April at 8am PST in Ooyala’s booth, SV1000, to discuss the report and the future of IP production alongside BT Sport and PBS.
Built with superior analytics capabilities for advanced business intelligence, Ooyala’s solutions help broadcasters, operators and media companies build more engaged and more profitable audiences, with personalized experiences across every screen.Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia).
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
