iWorld
Gujju joyride ShemarooMe serves 10 free films in year end fest
MUMBAI: If December needed more sparkle, ShemarooMe has just sprinkled some Gujarati glitter on it. The platform has rolled out a 10 day ‘Gujju Film Fest’ from 6 to 15 December 2025, unlocking one blockbuster Gujarati film for free every single day, a year-end treat tailor-made for fans of regional cinema and anyone craving rich, homegrown storytelling.
And this is no ordinary line-up. It’s a curated buffet of everything Gujarati cinema has mastered over the past decade humour with heart, thrillers with bite, social drama with soul, and a cultural vibe that refuses to be diluted.
Across the ten days, ShemarooMe will spotlight titles that have charmed audiences, topped box offices and shaped the new wave of Gujarati entertainment. From the rib-tickling mayhem of Fakt Mahilao Maate to the goosebump-laden chills of Jhamkudi and Vash, the fest packs a mood for every palate.
There’s Bachubhai, a warm tale of reinvention, and Mithada Maheman, a sugary slice of unexpected bonding. Naadi Dosh explores love locked in astrological tug-of-wars, while Kutch Express follows a woman’s journey towards independence. All The Best Pandya brings classic family chaos, and the National Award-winning Hellaro delivers a searing, unforgettable story of women’s liberation in rural Kutch. Rounding it off is Umbarro, an uplifting account of seven women reclaiming joy on their own terms.
Gujarati cinema’s rise over the last decade has been nothing short of remarkable richer stories, sharper craft, and a swelling audience across India and abroad. The ‘Gujju Film Fest’ is ShemarooMe’s nod to that creative renaissance, aiming to keep premium Gujarati cinema accessible while giving fans a chance to revisit the films that shaped its modern identity.
GUJJU FILM FEST LINE-UP (6–15 December)
6 Dec – Jhamkudi
7 Dec – Bachubhai
8 Dec – Hellaro
9 Dec – Mithada Maheman
10 Dec – Naadi Dosh
11 Dec – Kutch Express
12 Dec – All The Best Pandya
13 Dec – Vash
14 Dec – Umbarro
15 Dec – Fakt Mahilao Maate
Ten days. Ten films. Unlimited Gujju flavour. ShemarooMe’s festive line-up may just be the perfect reminder that regional cinema is not just thriving, it’s leading the cultural conversation with stories that are bold, rooted and brilliantly entertaining.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
