Hindi
GSEAMS gets into a 3 movie marketing deal with Viacom Motion Pictures
MUMBAI: Arjun Singgh Baran and Kartik Nishandar who had just turned entrepreneurs with their new venture, GSEAMS (Global Sports Entertainment And Media Solutions Pvt Ltd) get into a three movie marketing deal with Viacom Motion Pictures.
GSEAMS has already done the marketing alliance of the first regional movie of Viacom Zapatlela 2 – 3D and will be involved in handling the marketing for Viacom Motion Pictures two regional movies 72 Miles – Ek Pravas and Kumari Gangubai Non Matric.
Clear domain understanding and a passion to market movies through new age channels and mediums are the reasons why Arjun and Kartik chose these projects as the first under their movie marketing division.
“We have been quite fortunate to have been involved with the promotion of Viacom Motion pictures’ first regional movie Zapatlela 2-3D within 10 days of our company launch. After the success of the movie we have been thankful to the Viacom team specially Jayesh Muzumdar (Viacom Regional Movies – business head) and Neeraj Joshi (Viacom Regional Movies- marketing head) to have extended the deal to two more regional movies to be marketed, We look forward to working with the brand and creating great synergies in the future” says Baran.
Commenting on the association Nishandar further added “GSEAMS as a team couldn’t have asked for a better association to start its movie marketing division and having been involved in promoting one of the biggest commercially successful Marathi regional movie Zapatlea 2- 3D. We look forward to the next “Twinkle Khanna, Ashwini Yardi and Viacom’s 72 Miles and Gangubai Non Matric.”
“Thanks to Jayesh and team Zapatlela 2 has given us a benchmark to move to the next level & do better with GSEAMS foray into Bollywood movies. We have got great response on our first movie marketing involvement with Bajatey Raho but would like to up our benchmark with one of the most awaited movie of the year to be released in November which we would like to disclose closer to the date of release.” adds Nishandar.
“I have known Arjun and Kartik for a past few years and have been aware about their work on the 50 strong IP’s created during their days at Reliance. Thus when they approached me for Zapatlela 2 – 3 D marketing and presented us with a great plan we thought about getting them onboard for the same. Also since movie marketing at various levels such as alliances and tie-ups help grow the top line and visibility for the movie. We look forward to working with the team and create an exciting association” says Viacom Regional Movies – business head Jayesh Muzumdar.
Hindi
Remembering Gyan Sahay, the lens behind film, television and advertising
From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.
MUMBAI: There are careers, and then there are canvases. Gyan Sahay, the veteran cinematographer, director, and producer who passed away on 10 March 2026 in Mumbai, had one of the latter. Over several decades in the Indian film and television industry, he turned lenses, lights, and the occasional puppet rabbit into something approaching art.
A graduate of the Film and Television Institute of India (FTII) in Pune, Sahay built his reputation as a director of photography across a career that stretched from the early 1970s all the way to the digital age. He was the kind of craftsman who understood that a well-composed shot is not merely a technical achievement but a quiet act of storytelling.
For most Indians of a certain age, however, Sahay will forever be the man behind the rabbit. His direction of the iconic long-running television commercial for Lijjat Papad, featuring its now-legendary puppet bunny, gave the country one of its most cheerfully persistent advertising images. It was the sort of work that sneaks into the national subconscious and takes up permanent residence.
His big-screen credits as cinematographer include Anokhi Pehchan (1972), Pagli (1974), Pas de Deux (1981), and Hum Farishte Nahin (1988). In 1999, he stepped behind a different kind of camera altogether, making his directorial debut with Sar Ankhon Par, a drama that featured Vikas Bhalla and Shruti Ulfat, with a cameo by Shah Rukh Khan for good measure.
On television, Sahay was particularly prized for his command of multi-camera production setups, a skill that made him a go-to technician for large-scale shows and reality programmes. In an industry that has never been especially patient with complexity, he was the calm hand on the rig.
In later life, Sahay turned teacher. He participated regularly in masterclasses and Digi-Talks, often hosted by organisations such as Bharatiya Chitra Sadhna, sharing hard-won wisdom on cinematography, the comedy of timing in a shot, and the sweeping changes brought by the shift from celluloid to digital. He was also said to have been involved in a project concerning a biographical film on Infosys co-founder N.R. Narayana Murthy.
Tributes from the film industry poured in following the news of his passing, with colleagues remembering him as a senior cameraman who served as a rare bridge between two entirely different eras of Indian cinema. That is, perhaps, the finest thing one can say of any craftsman: he kept up, and he brought others along with him.
