GECs
GRB Entertainment pens new deal with SBS Broadcasting
MUMBAI: GRB Entertainment has signed two licencing agreements with SBS Broadcasting in the Netherlands. This was announced by GRB Entertainment vice-president international distribution Marielle Zuccarelli.
The first deal is for the 10-episode reality series Next Action Star as well as the Joel Silver produced action TV movie Bet Your Life; both of which have recently been aired in the US on NBC. The second agreement is for the highly-rated reality series The Surreal Life 2.
Both deals were negotiated by Zuccarelli for GRB Entertainment with SBS Broadcasting head of acquisitions Gijs Tulleken for overseeing the Next Action Star deal and with SBS Broadcasting senior vice-prsident Bart Soepnel for The Surreal Life 2 sale.
A shot from ‘Bet Your Life’
The titles included in this agreement are Next Action Star which is a co-production with Silver Pictures and is a search for America’s next male and female action stars. The winners, chosen through competition and voting, star in an action film produced by Silver Pictures titled Bet Your Life. The film revolves around a compulsive gambler who agrees to take the ultimate gamble and bets his life.
The Surreal Life 2 brings together a diverse group of some of America’s most beloved celebrities, including Erik Estrada, Rob ‘Vanilla Ice’ Van Winkle, Tammy Faye Bakker, Ron Jeremy, and Trishelle Canatelle. This unlikely group of housemates move in together and share a funky house in the Hollywood Hills for ten days.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
