GECs
GRB brings a diverse array of shows to Mipcom
MUMBAI: GRB Worldwide, the new venture from GRB Entertainment that was launched at Mip-TV earlier this year, comes to this year’s television event Mipcom next month at Cannes with a diverse slate of programming.
The titles being offered by GRB Worldwide include the reality show The Agency. It looks at how the modelling industry works and the real relationships that exist between the agents and talent – both good and bad – by examining the business of operating one of the world’s largest and most successful modeling agencies, Wilhelmina. On the catwalk, at client meetings, on casting calls, egos can often run amok and with hundreds of thousands or even millions of dollars in play on every deal, the stakes are enormous.
Another show is Full Force Nature. It consists of
dramatic short stories showing all types of natural disasters, from a storm chaser caught in the eye of a hurricane to a snowboarder trapped in an avalanche. These stories include interviews and award winning footage. Meanwhile The Tornado Hunters is a journey through Tornado Alley where the weather conditions annually spin up over 1,000 of the world’s strongest and most dangerous tornadoes. Homeowners capture amazing and terrifying live up-close footage of encounters with tornadoes, providing gritty and horrific narration of the gripping moments before impact.
Untold Stories From The E.R. was created for American broadcaster TLC. It demonstrates the true dramatic nature of emergency medicine practiced under pressure, where every moment can be a turning point. Viewers can see how a doctor’s personal blend of expertise, coolness under fire, and decision-making ability is challenged by unpredictable circumstances – and how character makes the ultimate difference.
GRB Worldwide focusses on the financing, creation, and acquisition of both fiction and non-fiction programming for global distribution. GRB Worldwide is part of GRB Entertainment which produces and distributes non-fiction programmes.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
