iWorld
Graphic India’s ‘The Legend of Hanuman’ tops the chart as the #1 Hindi Show on Disney+Hotstar
Mumbai: Graphic India announced that Season 3 of its hit animated series, The Legend of Hanuman, has ranked as the #1 show in Hindi on 22 January 2024, above all other live action shows and films on Disney+Hotstar streamed that day.
Having premiered on 12 January, Season 3 of the series continues to be a trailblazer, setting an unprecedented milestone for the Indian animation industry.
The series has been a breakout success in India with independent media consulting and data analytics group, Ormax Media listing it in the Top 3 Hindi shows or films in India for the past two weeks across all streaming platforms in the country. Ormax estimates the show received 8 million views in the first 10 days.
Along with its previous seasons, The Legend of Hanuman is the only animated series to be listed in the Ormax Media chart of top 5 shows and movies. The series has also received an overwhelmingly positive response from audiences across age groups, resulting in a 9.2 IMDB audience feedback rating and 4.9 (out of 5) Google audience review rating, making it one of the highest scores for any original Indian streaming show or film.
The series was created by Sharad Devarajan, Jeevan J. Kang and Charuvi Agrawal, and produced by Graphic India.
Devarajan and Kang are the series showrunners and Executive Producers, with Devarajan as the lead writer and Kang as the lead director.
Graphic India founder and the series co-creator, Sharad Devarajan commented, “The Legend of Hanuman continues to be an unprecedented milestone for original Indian animation, and we are so honored by the positive responses we have received for Season 3 so far. Our hope was to create a transcendent moment for Indian animation and to do justice to this amazing hero that has inspired countless millions of people for thousands of years. We wanted to have Indian audiences experience the medium of animation as a new form of sophisticated storytelling that captures the complex subject matter and deeply spiritual themes of our mythologies. I hope people of all ages will continue to discover and enjoy the series in the weeks, months, and years ahead.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
