I&B Ministry
Govt seeks professional help for DD revival
NEW DELHI: Fazed by private sector television channels’ stridency in terms of revenues and viewership in an increasingly digital India, the government is seeking outside professional help in “transformation of Doordarshan.”
A tender has been issued by an organisation under the Ministry of Information and Broadcasting (MIB) to look for a consultant to revamp Doordarshan into a leading public broadcaster that becomes a highly successful medium of mass communication.
Amongst the objectives listed in the tender documents by the Broadcast Engineering Consultants India Ltd. (BECIL) a stated aim is to engage a consulting firm to support Doordarshan in achieving this “transformation goal by undertaking a comprehensive view on the projects and initiatives to be executed” by the Indian pubcaster.
Pointing out that in the last couple of decades after introduction of cable television and technological changes in a country that’s now openly flirting with digital consumption of video and audio on multiple platforms, the government admitted DD’s monopoly days are over and it is not the target media for a large swathe of Indian population. “Given the potential television has, not just commercially but also as a means for socio-economic transformation, it’s critical to revitalize Doordarshan and develop it into a powerful and commercially successful organization of mass communication,” BECIL said in a note enumerating the objectives for the project.
The consultant would have to undertake a comprehensive view on the projects and initiatives to be executed by Doordarshan, engage all stakeholders to arrive at trouble-spots and prepare a solution map for addressing those difficulties. The government is hoping that the consultant will identify in medium term goals for “quick wins” and further help Doordarshan develop a long-term strategic roadmap.
The interested bidders are expected to send in their queries by 2 November 2016 and get responses in a pre-bid meeting on 4 November. The technical bids will be opened on 15 November at 1530 hours. Dates for presentations by bidders and opening of financial bids will be intimated later by BECIL.
Interestingly, Minister of State for MIB Rajyavardhan Rathore few days back had admitted at a media conference that Prasar Bharati, DD’s parent, lacked adequate programming and marketing capabilities and was open to seeking help from private players.
Doordarshan is one of the largest broadcasting organizations in the world in terms of studios and infrastructure and claims to cover 90 per cent of the total Indian population — a claim that, however, doesn’t aptly reflect in audience measurement data. DD, which offers 23 TV channels in various Indian languages, provides television, radio, online and app-based mobile services throughout India and overseas.
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I&B Ministry
Prasar Bharati extends Waves OTT channel onboarding deadline to 31 March 2026
Broadcasters gain extra time for applications on revenue-sharing streaming platform.
MUMBAI: Riding the Waves of digital delay, Prasar Bharati has thrown broadcasters a lifeline by pushing back the deadline for hopping aboard its OTT platform because who doesn’t love a bit more time to stream their dreams? India’s public service broadcaster, on 19 February 2026, announced an extension to the original cut-off from 1 December 2025, giving eager satellite TV channels until 31 March 2026 to submit their bids for a spot on Waves. This follows the initial call-out dated 17 November 2025 under notice No. OTT/2(02)/2024/Platform/529, inviting licensed linear channels to join the streaming party for a one-year stint starting from their onboard date.
Only channels permitted by the Ministry of Information and Broadcasting (I&B) for downlinking and distribution in India qualify, and applications must come straight from the companies holding those golden tickets no third-party proxies allowed. Broadcasters need to supply an SCTE-35 marker-enabled feed to signal ad breaks, ensuring the stream flows smoothly without awkward pauses.
Here’s where the money tune plays, Successful channels get carried on a revenue-sharing basis, splitting the net spoils 65:35, that’s 65 per cent to the channel and 35 per cent to Prasar Bharati after deducting costs like transcoding, CDN bandwidth, and ad agency commissions. Prasar Bharati handles ad insertions at marker points, and if slots go unfilled, they’ll plug in promos for themselves or the channels, keeping the vibe promotional yet practical.
No room for fuzzy details applicants must provide crystal-clear proof of their channel’s genre (think GEC, movies, music, news & current affairs, sports, devotional, kids, or others) and language, backed by evidence from MSO/DTH placements, regulatory nods like TRAI or MIB, DAVP docs, or even BARC ratings. Ambiguity? That’s a swift rejection slip.
Channels get ranked by their DAVP rate card prowess, with the highest bidders in each category snagging the streaming slots, it’s like a broadcast beauty contest judged on ad rates across time bands. The application drill? Fill out the prescribed form in Annexure-1, bundle it with docs from Annexure-2 (including permissions, logos, PAN, GST, undertakings, and authority letters), and email the lot to ddfreedish@prasarbharati.gov.in by 5:00 PM on 31 March 2026.
Interim submissions aren’t left in the lurch, they’ll be considered too. Winners receive a ‘Letter of Allotment’, followed by a must-sign agreement in two originals within 15 days, plus tech details for seamless integration. For the full playbook, dip into clause 11.2 of Prasar Bharati’s Content Sourcing Policy 2024 on their website.
In a world where streaming wars rage on, this extension might just be the breather broadcasters need to tune up their pitches after all, better late than never in the OTT ocean.
