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Govt revenues from DTH licensing fees zoom
New Delhi: The six private direct-to-home operators paid Rs 3.078 billion as licence fee to the government for the year 2011-12, compared to Rs 1.778 billion in 2010-11 and Rs 1.262 billion in 2009-10.
The revenue in 2008-09 was Rs 893 million from four operators, since both Airtel Digital TV (Bharti Telemedia Ltd.) as well as Videocon d2h (Bharat Business Channel Ltd.) had not commenced services.
The other DTH players are Dish TV, Tata Sky, Sun Direct TV, and Reliance Big TV.
Under DTH licensing norms, the platforms pay a non-refundable entry fee of Rs 100 million and an annual fee equivalent to 10 per cent of gross revenue every financial year. Thus, the platforms have paid Rs 600 million as one-time entry fee.
Interestingly, Tata Sky paid a licence fee of Rs 793 million in 2011-12 as against Airtel Digital’s Rs 618.7 million and Dish TV’s Rs 300 million. Sun Direct paid Rs 360 million, Reliance Big TV paid Rs 95 million, and Videocon d2h paid Rs 50 million.
DTH services are governed by the DTH Guidelines and terms and conditions issued by the Information and Broadcasting Ministry on 15 March 2001 and amended from time to time.
The seven DTH players in the country including Doordarshan’s free-to-air DD Direct Plus cover around 35 million TV homes.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
