I&B Ministry
Govt admits centralised content monitoring of TV and Radio ‘non-workable’
NEW DELHI: A Parliamentary Committee has said that it is “unable to comprehend whether the proposal of centralized content monitoring of television and radio is really a non-workable proposition as claimed by the Information and Broadcasting Ministry” or because it failed to get tenders.
In fact, the Parliamentary Standing Committee on Information Technology which also examines issues relating to Information and Broadcasting Ministry has implied that the Ministry has come to this conclusion as the Broadcast Engineering Consultants (India) Ltd (BECIL) which is handling the project “did not receive any valid response to their tenders.
The Ministry has admitted to the Committee that “real time transition of content from FM and community radio stations to a centralized monitoring facility is challenging in terms of technology and IT infrastructure.”
The Ministry is therefore in the process of formalizing the complaints redressal mechanism by giving it a statutory status according to the Supreme Court Order of 12 January 2017 which has acknowledged self-regulatory mechanism in addition to complaint based processes.
BECIL, which is handling the project on turnkey basis, had invited tenders for the setting up of monitoring facility for private FM and CRS which did not receive any valid response. Real time transmission of content from FM and CRS stations across the length and breadth of the country to a centralized monitoring facility is challenging in terms of technology and IT infrastructure in remote areas. The Ministry admitted that the efficacy of such a system is “doubtful due to the information overload”.
In view of the fact that the Electronic Media Monitoring Centre (EMMC) has so far configured 729 TV channels though it has content acquisition facility for 900 channels. On being asked about the physical targets set under the Scheme for the year 2016-17, the Ministry stated that EMMC aims to configure the remaining 78 TV channels in the existing software set up. The configuration requires technical parameters for Free to Air (FTA) channels while in case of Pay channels it requires broadcasters to provide necessary equipments for downloading and decryption of the content/signal.
The Committee has been informed that the EMMC and BECIL are coordinating with the industry to obtain technical parameters for configuration of remaining channels.
The Ministry have said that though the initial target was to achieve monitoring of 1500 channels since 892 channels had been given license till 31st December 2016, the monitoring facility at EMMC is in tune with the number of channels which have been granted permission and the facility would be scaled up if required.
The Committee note that the budgetary allocation for the Scheme of Strengthening of EMMC was Rs 120 million which was marginally reduced to Rs 116 million at revised estimates stage during the year 2016-17, out of which the Ministry have been able to expend only Rs 74.2 million.
Explaining this shortfall, the Ministry stated that in order to stagger the deployment of resources commensurate with the likely additional channels that may be approved for uplinking/downlinking, an amount of Rs 20 million was being surrendered.
While the Committee left “the matter to the wisdom of the Ministry:, it desired that necessary steps are taken in the right direction so that the content monitoring for FM channels and CRS does not suffer and Rs 120 million allocated for the purpose for the financial year 2017-18 is utilized judiciously.
I&B Ministry
Digital radio, D2M tech set to reshape broadcasting and public messaging
Govt pushes next-gen delivery while TRAI tightens grip on spam ecosystem
NEW DELHI: India’s broadcasting and telecom landscape is undergoing a quiet but significant upgrade, with digital radio and Direct-to-Mobile (D2M) technologies emerging as powerful tools for mass communication, while regulators step up efforts to tackle spam calls.
According to the Ministry of Information and Broadcasting, digital radio and D2M are poised to transform how content reaches audiences by making more efficient use of spectrum. In simple terms, multiple channels can now be delivered over a single frequency, opening the door to a wider range of free-to-air content.
D2M technology takes this a step further by enabling video, audio and data to be broadcast directly to mobile handsets without relying on SIM cards or mobile data. The result is a resilient and cost-effective data pipe that can deliver everything from entertainment and education to critical emergency alerts, even in low-connectivity scenarios.
At the same time, the Telecom Regulatory Authority of India is tightening its grip on unsolicited commercial communication, better known as spam calls. The regulator has deployed a distributed ledger technology platform to bring transparency and accountability into the system.
Through this blockchain-based setup, consumers can register their preferences on receiving promotional messages, while businesses and telemarketers must also sign up and operate within defined rules. The platform also includes a complaint mechanism that allows users to report spam, with complaints shared across telecom operators for coordinated action.
The government’s broader push is being supported by infrastructure upgrades under the Broadcasting Infrastructure and Network Development scheme. Implemented through Prasar Bharati, the initiative focuses on modernising networks such as Akashvani and Doordarshan, including digitisation and adoption of next-generation broadcast equipment.
In a written reply in the Lok Sabha, Ministry of Information and Broadcasting minister of state for information and broadcasting L. Murugan said these steps are part of a larger effort to promote emerging technologies and strengthen the country’s broadcasting backbone. The response came to a query raised by member of Parliament Rao Rajendra Singh.
Together, these developments point to a dual-track strategy: expanding access to reliable, low-cost content while cleaning up the communication ecosystem. As digital pipes get smarter and spam filters sharper, India’s airwaves may soon feel a lot less noisy and far more useful.
