e-commerce
Gosats and Flipkart partner to enable supercoins-to-sats swaps
MUMBAI: Indian asset-based rewards platform Gosats has announced a strategic partnership with e-commerce giant Flipkart, enabling users to swap supercoins for sats, digital gold, and vice versa. The exchanged sats can be used for voucher purchases, utility payments, and UPI merchant transactions, while supercoins can be redeemed for discounts and purchases on Flipkart. Additionally, users can utilise supercoins for up to Rs 200 off on the purchase of the Gosats elite card.
The collaboration allows users to select the number of Flipkart supercoins they wish to convert into sats, with each supercoin valued at Rs 1. A minimum of 10 supercoins is required for conversion. Users can redeem 200 supercoins to obtain the elite card for premium benefits, while sats worth Rs 500 can be exchanged for 500 supercoins to be used on Flipkart.
This development follows Gosats surpassing one million users in India, driven by recent feature launches such as BBPS and Satspay. The platform now processes over 2,000 BBPS transactions daily via the Gosats elite card, reinforcing its commitment to revolutionising digital finance in India.
Gosats co-founder & CEO, Mohammed Roshan stated, “India’s digital finance ecosystem is still evolving, and our mission is to drive this transformation by integrating sats and digital gold. The elite card uniquely positions us to help users transition to digital finance, turning transactions into passive investment opportunities and enabling them to spend their digital wealth more effectively. Our collaboration with Flipkart supercoins will allow users to not only swap their supercoins for sats but also make purchases virtually cost-free—an innovation we aim to pioneer in the country.”
This partnership marks a significant milestone for Indian consumers who use the Gosats app for bill payments, including electricity, Fastag, and postpaid recharges, alongside e-commerce transactions on platforms like Flipkart and Myntra. Unlike supercoins, which have limited validity, sats offer lifetime value, providing users with a novel means to manage their digital assets.
Looking ahead, Gosats aims to double its user base by 2025, aligning with the Indian government’s Digital India initiative and further contributing to the nation’s digital financial transformation.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
