Applications
Google revamps Android Maps app, drops Latitude
MUMBAI: Google has overhauled its Maps app for Android smartphones and tablets, giving it some new search, navigation, and discovery features. The changes will also soon be making their way to the company‘s iPhone and iPad apps.
“Today‘s update is an exciting step forward for Google‘s maps – one that we hope will make it faster and easier for you to explore and discover places you want to go,” Google Maps director Daniel Graf wrote in a blog post Wednesday.
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For starters, the revamped app aims to help in navigating around traffic a little easier. In addition to current traffic conditions, one can also see reports of problems on the road and tap to see incident details. While driving, Google Maps will now alert if there‘s a better route, and more quickly reroute the driver to his destination.
There‘s also a new Explore feature, which offers up places one might like to eat, drink, sleep, and shop. On tapping the search box, a list of suggested places without even having to type anything can be seen.
To help one decide on where to go, the app includes a new 5-star rating system that will give the user an idea of how the user‘s friends and others have rated places like restaurants, bars, and coffee shops. Zagat badges and curated lists are also now integrated into search results, so one can quickly spot expert-approved places.
This is also Google‘s first dedicated Maps app for Android tablets and iPads.
“A dedicated tablet design brings all the features of this new app to Android tablets
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and iPads, which makes exploring the world from the comfort of your living room much more fluid, smooth and fun,” Graf said.
But alongside all the new goodies, some older features are going away, including Latitude and check-ins, which is no longer part of the new Google Maps app and will be retired from older versions on 9 Aug. Google, is instead pushing the newly added location-sharing and check-in features of Google+ for Android. My Maps is also not included in this release, but will return in future versions of the app, Google said.
Finally, the offline maps feature for Android is also no longer available. You can still access maps offline, however, by entering “OK Maps” into the search box when viewing the area you want for later.
The new Google Maps app is compatible with devices running Android Ice Cream Sandwich and Jelly Bean, as well as iOS 6 and above.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
