Hollywood
Golden Globes postponed to 28 February 2021
MUMBAI: Due to the Covid2019 pandemic, the 2021 Golden Globes will now take place on 28 February instead of its usual slot. This happens about eight weeks before the 93th Academy Awards. The Hollywood Foreign Press Association said this in a statement. Last week, the Academy of Motion Picture Arts and Sciences announced that the 93th Academy Awards telecast has been postponed to 25 April 2021 from 28 February.
The Academy of Motion Picture Arts and Sciences said that delay would give filmmakers more time to finish pending projects which were shut due to pandemic. The organisation said, "To accommodate both domestic and international film and television productions, the HFPA will provide further guidance around eligibility, voting period and revised nominations announcement timing in the coming weeks."
The Golden Globe Awards authority on Twitter wrote, "We are excited to announce the 78 annual Golden Globe(r) Awards will take place on Sunday, 28 February 2021. The ceremony will air live coast to coast 5-8 pm PT/8-11 pm. ET on NBC from The Beverly Hilton in Beverly Hills, California."
The Golden Globes have usually been held on the first Sunday of January as a kick-off to the Hollywood awards season. This year's edition was held on 5 January.
However, the HFPA did not mention the format of the globes but said the ceremony will air live on NBC from the Beverly Hilton in Beverly Hills.
A group of about 85 journalists who cover Hollywood for international outlets cast their votes for the award. In comparison, about 8,500 members of the Academy of Motion Picture Arts and Sciences can vote for the Oscars.
Apart from this, other award shows, including Britain’s BAFTA event, have also shifted their dates for 2021 to fall closer to the Oscars.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
