e-commerce
GoKwik’s KwikChat to empower over 5000 Global eCommerce brands, aims 4X revenue growth
Mumbai: KwikChat, a WhatsApp commerce solution by eCommerce enabler GoKwik, aims to increase its revenue fourfold as it seeks to evolve into a multi-channel engagement platform powering over 5000 brands and 3 billion conversations in the next six months.
GoKwik launched KwikChat in June of last year following the acquisition of the WhatsApp commerce platform Tellephant. The solution has since enabled brands to engage with target shoppers, keeping them interested throughout their shopping journey. It has ensured higher ROI on marketing campaigns, better-abandoned checkout recoveries, greater repeat purchases, and prompt customer support.
Within a year of inception, KwikChat has helped brands maximize their ROI on WhatsApp campaigns by 20X, increased engagement across acquisition, retention, and support communications by 3X, and continued to enable growth for these brands.
KwikChat started as a WhatsApp solution but has expanded its offerings to Instagram, Facebook, SMS, and Email. Brands have also experienced an increase in orders by 3X owing to KwikChat-led messaging channels.
“This past year has been transformative for KwikChat. We acquired Tellephant with a strategic vision of bridging the gap from conversations to conversions for eCommerce brands. This has shown immense value and we’ve now geared up to take it to the next level. As not just acquiring but consistently engaging and retaining shoppers grows in importance, KwikChat is heading towards becoming the go-to engagement platform across all channels. With our DNA committed to solving everything eCommerce, we are excited about the vision we have for the next phase of KwikChat’s growth“ said GoKwik co-founder and CEO Chirag Taneja
The merchant base for the KwikChat product has expanded by 20X, coupled with a surge in monthly messaging to 100 million, a whopping 33X jump from last year. Notable brands like Portronics, Pilgrim, Dot N Key, Mosaic Wellness, Foxtale etc are using the solution.
KwikChat, hit the PMF soon after its launch as it was created specifically for eCommerce brands, complementing GoKwik’s multi-product offering (KwikCheckout, their checkout solution for maximising conversions and Smart COD Suite, the solution to reduce returns before delivery using network data intelligence) tailor-made for solving key eCommerce pain points.
It has made a significant mark across the shopping funnel through its customised flows thereby reducing CAC, engaging shoppers, converting, and retaining them.
Moreover, KwikChat has also automated 80 per cent of the support queries, thereby increasing shopper satisfaction with prompt responses and reducing agent handling costs. It has further helped many brands increase their abandoned checkout recoveries by up to 20 per cent, the best in the industry.
“We have been one of the early adopters of KwikChat, and our experience with the product has been phenomenal. We witnessed a rise in conversions by up to 2.5X and a 12 per cent rise in abandoned checkout recoveries owing to some of KwikChat’s remarkable features. We are excited to see the evolution of this product and how it enables a personalised experience for shoppers, one they prefer,” said Foxtale founder Romita Mazumdar
One in every three eCommerce shoppers shop from the GoKwik network of brands. The enabler expects to double the revenue in this fiscal year.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
